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Creator Economy Trends to Watch in 2026

Brands Will Scale Creator Marketing Efforts Even as They Grapple with ROI

Report by Minda Smiley  |  Dec 18, 2025

Top Trends to Watch in 2026

Need-to-Know Trends Reshaping the Digital Future

more

Several forces will reshape creator marketing in 2026. AI pressure, platform shifts, and demands for measurable performance will collide with creators’ push for control, defining where investment grows—and where it strains.

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authors

Minda Smiley

Contributors

Rahul Chadha
Director, Report Editing
Nikolai Dineros
Tracy Tang
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Max Willens
Yoram Wurmser
Principal Analyst
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