No, Samsung Isn’t Phasing Out of the Consumer SSD Business as the Korean Giant Denies Ongoing Rumors

Muhammad Zuhair
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Samsung’s consumer SSDs aren’t going anywhere. In an exclusive statement to Wccftech, a company spokesperson has denied rumors that Samsung plans to phase out SATA SSD production.

Samsung's Consumer SSDs Are Here to Stay, But the Supply Chain Faces a Huge Bottleneck Amid the AI Frenzy

The ongoing DRAM and NAND supply constraints have become a significant issue for the supply chain, primarily because adjusting to the aggressive demand from the AI sector has become increasingly difficult. Following Micron's exit from the consumer market, rumors circulated on the internet suggesting that Samsung plans to phase out SATA SSD production in an attempt to reallocate production lines towards the AI industry. However, we reached out to Samsung to inquire about the situation, and the company's spokesperson denied the reports, stating that the rumors are false.

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The rumor regarding the phasing out of Samsung SATA or other SSDs is false.

- Samsung Electronics spokesperson

Samsung is one of the largest NAND producers, responsible for a significant portion of the SSD supply chain; hence, rumors that the company would halt SATA SSD supply caused panic among consumers. And, since no one was expecting Micron's Crucial business to come to an abrupt end, the reports surrounding Samsung, which followed a similar approach, did manage to gain traction. However, for now, it appears that consumers will continue to see Samsung's SSDs in the market, which are known to be one of the most credible offerings available.

There's no doubt that the ongoing memory and storage shortages have taken manufacturers by surprise, as the demand from CSPs and AI giants has reached an unprecedented level. General-purpose DRAM products, such as GDDR and LPDDR, along with consumer storage devices like HDDs and SSDs, are reportedly facing massive supply constraints, which will ultimately have a drastic impact on the PC supply chain, forcing manufacturers like Dell to raise product prices.

We had also reached out to SK hynix earlier to inquire about the DRAM supply chain, and the firm mentioned that they are working towards resolving the bottlenecks; however, it would still take several months before the situation in the retail markets returns to normal.

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