On November 7, more than 96 people suffered injuries after explosions rocked Friday prayers at a school mosque in Jakarta, Indonesia. The alleged perpetrator, a 17-year-old student of the school, had “For Agartha” inscribed on his gun. Many online teenagers will recognize Agartha as a viral meme on Instagram, but may not know its Nazi origins, or how it’s used to racially target teachers. They may or may not be aware of how its virality is being embraced by neo-Nazis and white nationalists like the Austrian Martin Sellner, de facto leader of the Identitarian movement in Europe and author of the “remigration” ethnic cleansing plan.
Agartha is a reference to a mythological kingdom, sometimes thought to be in the center of planet, linked to Western esotericism (i.e., often mythical or spiritual beliefs known only by a small population). The concept of Agartha dates back to 1875, introduced by Louis Jacolliot in his book Les fils de Dieu (God’s Sons). Jacolliot claimed he was granted access to ancient Indian manuscripts describing “Asgartha.”
In internet culture, Agartha is often linked to the idea of the mythical Aryan homeland Hyperborea, a staple of esoteric Nazism. Hyperborea is populated by Aryans, white people with blond hair and blue eyes — a blueprint for the racial profile revered by neo-Nazis. In 2023, TikTok was overrun with viral memes referencing Hyperborea, as associated videos amassed over 20 million views (GPAHE’s previous reporting on #WhatsAppBorea and #AryanClassic led to the deplatforning of this content).
As Meta continues to act as a conduit for the monetization of bigoted content, including neo-Nazi merchandise, anti-Black racism, and misogyny, it’s no surprise Agartha videos have joined the ever-growing roster of Nazi content on its platforms. Over the past few months, videos referencing Agartha have been flooding mainstream platforms such as Instagram and TikTok, collecting hundreds of thousands of likes, and then are being shared again onto Twitter, where they can collect over a million views. Agartha videos are recognizable as they often feature a remix of the song “Down Under” by the Australian band Men at Work, a man with long blond hair, white skin, and blue eyes, and often depict a green, hilly landscape.
One video posted by “catholickingdom3” with over 150,000 likes features someone carrying Agartha-related imagery while harassing strangers. (Source: Instagram).
Among the worrying uses of the Agartha meme are Instagram accounts apparently run by high school students who choose which of their teachers will be “allowed” into Agartha, typically measured by their “European” features (e.g., skin tone, eye and hair color, etc.). An Agartha video re-posted onto Twitter from Instagram received over 1.3 million views, 16,000 likes, and 1,100 re-tweets. Another post on Instagram supposedly by students in an Auckland, NZ.-based school with over 6,000 likes suggests a supposedly Jewish teacher should be “banned for life” from Agartha, even comparing him to the Happy Merchant, a grossly antisemitic caricature. There are a multitude of accounts across Canada, the United States, and New Zealand dedicated to labeling high school teachers as worthy or unworthy of entry into Agartha, all predicated on the same racism and antisemitism stemming from esoteric Nazism and the Third Reich.
One teacher is targeted as being Jewish on the ags.agartha Instagram page. The video’s creator likened the teacher to the “Happy Merchant,” an antisemitic caricature popular in neo-Nazi circles. (Source: Instagram).
An Agartha Instagram video targeting teachers at an American high school re-posted onto Twitter. The video has over one million views. (Source: Twitter).
On TikTok, users invoked the likeness of Charlie Kirk, the former CEO of Turning Point USA (TPUSA), who was murdered in September 2025, as the “gatekeeper of Agartha” (Ashtar Sheran, a fictional figure with blonde hair and European features and said to be a Nordic alien, is sometimes called the gatekeeper of Agartha). The official Kentucky Fried Chicken India restaurant’s Instagram page posted an Agartha meme which amassed over 94,000 likes in just two days. The aforementioned videos appeared to use Artificial Intelligence (AI) in their creations. Agartha’s virality also drew the attention of Martin Sellner, a former neo-Nazi and architect of the white nationalist “remigration” ethnic cleansing policy proposal for immigrants now being mirrored by the Trump administration. In a tweet, Sellner indicated he would write an explainer on “Agartha lore,” as he, because of his long embrace of hateful ideologies, “knew all of this in detail long before you youngsters even had TikTok.”
The use of AI to generate Agartha-related memes by corporations such as KFC along with notorious white nationalists should alarm parents and educators that Nazi mythology endorsed by the transnational extreme far-right, including former neo-Nazis, has infected the algorithms of platforms like Instagram, which has an estimated two billion monthly active users worldwide. Nazi content infiltrating mainstream social media is not a new phenomenon, as Hyperborea-related content has been going viral on TikTok since 2023. Many users may not understand the hateful implications that Agartha carries, while others who are hateful, like Sellner, will rejoice at the opportunity to further normalize neo-Nazi belief systems.
Former neo-Nazi Martin Sellner, jubilant at Agartha’s new-found virality, suggests making a “thread” about the lore behind Agartha. Translated from German. (Source: Twitter).
It seems Meta, and Instagram specifically, have given up on adequate content moderation and preventing the spread of Nazi content on their platforms, which has clearly led to real-world targeting of educators and harassment of individuals. GPAHE reported several times in 2025 about the growing neo-Nazi, antisemitic, racist, and misogynistic content on the platform, including AI-generated content, which in many cases is also monetized through hateful merchandise. We are now beginning to see an escalation in how Nazi-adjacent content is permeating the real-world, and Meta’s continued refusal to enforce their own policies will only further contribute to these harms.
Agartha is a reference to a mythological kingdom, sometimes thought to be in the center of planet, linked to Western esotericism (i.e., often mythical or spiritual beliefs known only by a small population). The concept of Agartha dates back to 1875, introduced by Louis Jacolliot in his book Les fils de Dieu (God’s Sons). Jacolliot claimed he was granted access to ancient Indian manuscripts describing “Asgartha.”
In internet culture, Agartha is often linked to the idea of the mythical Aryan homeland Hyperborea, a staple of esoteric Nazism. Hyperborea is populated by Aryans, white people with blond hair and blue eyes — a blueprint for the racial profile revered by neo-Nazis. In 2023, TikTok was overrun with viral memes referencing Hyperborea, as associated videos amassed over 20 million views (GPAHE’s previous reporting on #WhatsAppBorea and #AryanClassic led to the deplatforning of this content).
As Meta continues to act as a conduit for the monetization of bigoted content, including neo-Nazi merchandise, anti-Black racism, and misogyny, it’s no surprise Agartha videos have joined the ever-growing roster of Nazi content on its platforms. Over the past few months, videos referencing Agartha have been flooding mainstream platforms such as Instagram and TikTok, collecting hundreds of thousands of likes, and then are being shared again onto Twitter, where they can collect over a million views. Agartha videos are recognizable as they often feature a remix of the song “Down Under” by the Australian band Men at Work, a man with long blond hair, white skin, and blue eyes, and often depict a green, hilly landscape.
One video posted by “catholickingdom3” with over 150,000 likes features someone carrying Agartha-related imagery while harassing strangers. (Source: Instagram).
Among the worrying uses of the Agartha meme are Instagram accounts apparently run by high school students who choose which of their teachers will be “allowed” into Agartha, typically measured by their “European” features (e.g., skin tone, eye and hair color, etc.). An Agartha video re-posted onto Twitter from Instagram received over 1.3 million views, 16,000 likes, and 1,100 re-tweets. Another post on Instagram supposedly by students in an Auckland, NZ.-based school with over 6,000 likes suggests a supposedly Jewish teacher should be “banned for life” from Agartha, even comparing him to the Happy Merchant, a grossly antisemitic caricature. There are a multitude of accounts across Canada, the United States, and New Zealand dedicated to labeling high school teachers as worthy or unworthy of entry into Agartha, all predicated on the same racism and antisemitism stemming from esoteric Nazism and the Third Reich.
One teacher is targeted as being Jewish on the ags.agartha Instagram page. The video’s creator likened the teacher to the “Happy Merchant,” an antisemitic caricature popular in neo-Nazi circles. (Source: Instagram).
An Agartha Instagram video targeting teachers at an American high school re-posted onto Twitter. The video has over one million views. (Source: Twitter).
On TikTok, users invoked the likeness of Charlie Kirk, the former CEO of Turning Point USA (TPUSA), who was murdered in September 2025, as the “gatekeeper of Agartha” (Ashtar Sheran, a fictional figure with blonde hair and European features and said to be a Nordic alien, is sometimes called the gatekeeper of Agartha). The official Kentucky Fried Chicken India restaurant’s Instagram page posted an Agartha meme which amassed over 94,000 likes in just two days. The aforementioned videos appeared to use Artificial Intelligence (AI) in their creations. Agartha’s virality also drew the attention of Martin Sellner, a former neo-Nazi and architect of the white nationalist “remigration” ethnic cleansing policy proposal for immigrants now being mirrored by the Trump administration. In a tweet, Sellner indicated he would write an explainer on “Agartha lore,” as he, because of his long embrace of hateful ideologies, “knew all of this in detail long before you youngsters even had TikTok.”
The use of AI to generate Agartha-related memes by corporations such as KFC along with notorious white nationalists should alarm parents and educators that Nazi mythology endorsed by the transnational extreme far-right, including former neo-Nazis, has infected the algorithms of platforms like Instagram, which has an estimated two billion monthly active users worldwide. Nazi content infiltrating mainstream social media is not a new phenomenon, as Hyperborea-related content has been going viral on TikTok since 2023. Many users may not understand the hateful implications that Agartha carries, while others who are hateful, like Sellner, will rejoice at the opportunity to further normalize neo-Nazi belief systems.
Former neo-Nazi Martin Sellner, jubilant at Agartha’s new-found virality, suggests making a “thread” about the lore behind Agartha. Translated from German. (Source: Twitter).
It seems Meta, and Instagram specifically, have given up on adequate content moderation and preventing the spread of Nazi content on their platforms, which has clearly led to real-world targeting of educators and harassment of individuals. GPAHE reported several times in 2025 about the growing neo-Nazi, antisemitic, racist, and misogynistic content on the platform, including AI-generated content, which in many cases is also monetized through hateful merchandise. We are now beginning to see an escalation in how Nazi-adjacent content is permeating the real-world, and Meta’s continued refusal to enforce their own policies will only further contribute to these harms.
