BRITISH FASHION COUNCIL UNVEILS NEW WAVE: CREATIVES 2025 LINEUP
By Amandine RICHARD
The British Fashion Council has announced its NEW WAVE: Creatives 2025 lineup, a selection of 50 rising creative talents who will be honoured at The Fashion Awards 2025 presented by Pandora, taking place on December 1, 2025, at London’s Royal Albert Hall.
Rising voices in fashion
This list serves as a valuable resource for the global fashion industry, supporting and inspiring the formation of creative teams for future projects. It is also an essential tool for the British Fashion Council (BFC), which continues to collaborate with NEW WAVE: Creatives alumni across a range of programmes, events, and initiatives.
Notable alumni include Aidan Zamiri, Campbell Addy, Harry Lambert, Kai Isaiah-Jamal, Rafael Pavarotti, and Sinéad Burke.
Once again, the NEW WAVE: Creatives 2025 list showcases trailblazers from across multiple disciplines: from casting directors, photographers, and art directors to hair and makeup artists, image makers, nail artists, set designers, stylists, and cultural commentators.
“NEW WAVE: Creatives capture the pulse of the current fashion landscape – bold ideas, diverse perspectives and boundary-breaking talent. These are the creatives reimagining what fashion can be in storytelling, image-making and culture. We can’t wait to honour them this December.” — Laura Weir, Chief Executive of the British Fashion Council
The experts behind the selection
With the support of an influential jury composed of some of the most respected voices in global fashion, the final list of 2025 honourees was defined. The panel included:
Ana Takahashi (celebrity and editorial make-up artist), Anita Chhiba (founder of Diet Paratha), Anna Cofone (celebrity and editorial hair stylist), Bunny Kinney (Editor-in-Chief of Dazed Beauty and Creative Director of NOWNESS), Charles Jeffrey (fashion designer and Creative Director of Charles Jeffrey LOVERBOY), Charlene Prempeh (founder of A Vibe Called Tech), Duran Lantink (fashion designer and Creative Director of Jean Paul Gaultier), Éamonn Freel (visual artist and photographer), Edward Buchanan (art director, consultant, and Fashion Director at PERFECT), Isamaya Ffrench (make-up artist and beauty founder of ISAMAYA), Isabel Bush (casting director and art director), Jeanie Annan-Lewin (stylist and contributing fashion editor at British Vogue), José Criales-Unzueta (fashion news editor at Vogue Runway), Madeleine Østlie (casting director), Martine Rose (fashion designer and Creative Director of Martine Rose), Yu Masui (fashion journalist and consultant), and Zackery Michael (fashion photographer).
