CASE STUDY VEL’AFRIKA
INSTRUCTIONS FOR CANDIDATES
Pleasereadthroughthecasestudyandspendafewminutestoclarifyanyinitial queries you might have with the recruiter. You have 50/60 minutes to structure your thoughts. Youarefreetousewhiteboardoranyothervisualizationtooltocomeupwithyour proposal/approach.Ifyouthinkthetimeit'sacoinstrain,prioritizethemostimportant things you would like to present. Thenextconversationwillbebasedonthiscasestudy(durationaprox60'to90'),and a deep dive into the solution proposed by you.
CASE STUDY:
BUSINESS CONTEXT:
Aboutacoupleofyearsago,twofriendsRenatoandLangifromSouthAfrica, passionateaboutAfricanproductssawanopportunitytobringAfricatotheworld. TheythendecidedtostartacompanycalledVel'Afrikawhosevisionistoprovidesmall scale, local producers access to the global market. Internetaccesswasavailabletomorepeopleandtheywantedtotakeadvantageof this.Mergingtheirpassionandtheopportunityathand,theyhiredasmallteamto buildanonlineplatform.Theyhaverunmultipleinitiativesoverthepasttwoyearsto grow within the South African market.
Vel'Afrikahasanambitious
mission
andthefollowinggrowthplansforthenext3 years: Enhanceecommercefunctionalityforbothsellersandbuyers.Theywanttoaddthe following functionality:
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Product reviews
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Integrating new payment methods (paypal, international payment gateways)
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Customer support (Integrate with a 3rd party solution)
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New shipment methods
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Returns; Increased scale by: