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Case Study Vel'Afrika

Vel'Afrika is an ecommerce platform that connects African producers to global markets. They want to expand internationally to Europe in Phase 1. This will require building product reviews, i…

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Suresh Kumar
67% found this document useful (3 votes)
2K views3 pages

Case Study Vel'Afrika

Vel'Afrika is an ecommerce platform that connects African producers to global markets. They want to expand internationally to Europe in Phase 1. This will require building product reviews, i…

Uploaded by

Suresh Kumar
 
CASE STUDY ​VEL’AFRIKA
 INSTRUCTIONS FOR CANDIDATES
 Pleasereadthroughthecasestudyandspendafewminutestoclarifyanyinitial queries you might have with the recruiter. You have 50/60 minutes to structure your thoughts. Youarefreetousewhiteboardoranyothervisualizationtooltocomeupwithyour proposal/approach.Ifyouthinkthetimeit'sacoinstrain,prioritizethemostimportant things you would like to present. Thenextconversationwillbebasedonthiscasestudy(durationaprox60'to90'),and a deep dive into the solution proposed by you.
CASE STUDY:
BUSINESS CONTEXT:
Aboutacoupleofyearsago,twofriendsRenatoandLangifromSouthAfrica, passionateaboutAfricanproductssawanopportunitytobringAfricatotheworld. TheythendecidedtostartacompanycalledVel'Afrikawhosevisionistoprovidesmall scale, local producers access to the global market. Internetaccesswasavailabletomorepeopleandtheywantedtotakeadvantageo this.Mergingtheirpassionandtheopportunityathand,theyhiredasmallteamto buildanonlineplatform.Theyhaverunmultipleinitiativesoverthepasttwoyearsto grow within the South African market.
 
Vel'Afrikahasanambitious
mission
andthefollowinggrowthplansforthenext3 years: Enhanceecommercefunctionalityforbothsellersandbuyers.Theywanttoaddthe following functionality:
Product reviews
Integrating new payment methods (paypal, international payment gateways)
Customer support (Integrate with a 3rd party solution)
New shipment methods
Returns; Increased scale by:
 
Increasing the number of products supported
Onboard new sellers by attracting sellers from other countries in Africa
Grow their customer base internationally Theyarelookingfortechpartnerstomakethisvisionareality,andhavereachedoutto 
ThoughtWorks
.
PROBLEM STATEMENT:
InthePhase1oftheexpansion,Velafrikawantstogrowtheircustomerbase internationallybyexpandingtoEurope.Expandingtoothergeographieswillfollowin subsequent phases. To achieve this they need to build the below: · Build new functionality of Product reviews ·Integratingnewpaymentmethods.Bluesnapand2CheckOutaretwopayment gateways they want to integrate. · Integrate with a shipping partner to delivery goods internationally · Test for performance, reliability and scalability WhethertheyawardtheprojecttoThoughtWorksissubjecttofactorslikeapproachto building the new features, timelines, cost and quality.
EXPECTATION FROM THE CANDIDATE​
:
Inyourproposal,weexpectasmanyofthe
 
following things to be covered: -Summary of the problem statement -Call out assumptions being made -Proposed approach for executing the Phase 1 as:
Deliverymodelincludingtheoveralldevelopmentprocess,practicesthat willbefollowed,distributeddeliverybyleveragingTWoffshore capabilities to address cost concerns
TeamstructurewithrolesfrombothThoughtWorksandtheclientteams required to achieve the above scope of work
High-level project plan -Approachofprojectcostingwithhighlevelbreakup(youcanmakeassumptions of billing rate and cost model to arrive at the final budget)

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-Internalgovernancetotrackprogressandbudgetandmanagerisksonthe project. Elaborate on the metrics that will be used to track the project progress -Externalgovernanceprocesswiththeprimarystakeholders.Elaborateonthe kind of reports that will be presented, and the cadence used for governance Inadditionyoumanychoosetoincludeothertopicsasyouseefit.Ifyouaremaking certain assumptions, please call those out.

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