“95 Percent of People Don’t Give a Shit”: Meet the Beauty Blogger Who’s Made a Career Out of Brutal Honesty

It was a different video than the usual beauty-product haul. There was no tutorial, no product reviews, just the young, blonde host looking into her camera and deliberately, methodically shedding light on the “influencer industry.” In the video posted last June, titled “Real Talk: SPONSORSHIPS, BRAND TRIPS, FREE PRODUCT,” 25-year-old Samantha Ravndahl discusses the ins and outs of her industry, including brand trips (Ravndahl has gone on trips to Vietnam and Bora Bora, both of which she documented for her channel), free products, sponsorships, and disclosure.