Sony is testing dynamic pricing: one game - different prices on the PlayStation Store
November 2025 · PSprices.com
Sony has launched A/B testing on prices for over 50 games in European regions of the PlayStation Store. The same game may show different prices to different users — with discounts of up to 17.6%.
What is happening?
Starting from November 2025, some PlayStation Store users will see experimental prices that are significantly lower than the standard retail price. It appears to be a controlled A/B test by Sony to study price elasticity.
Affected games and price differences
| Game | Regular Price | Experimental Price | Difference |
|---|---|---|---|
| WWE 2K25 | €74.99 | €61.82 | −17.6% |
| Warhammer 40,000: Space Marine 2 | €69.99 | €58.35 | −16.6% |
| Sid Meier's Civilization VII | €69.99 | €62.63 | −10.5% |
| Kingdom Come: Deliverance II | €69.99 | €62.64 | −10.5% |
| Mafia: The Old Country | €49.99 | €47.35 | −5.3% |
Which regions are affected?
The experiment is currently being conducted in European markets: Germany, France, the United Kingdom, Spain, Italy, and other EU countries. The US PlayStation Store does not appear to be participating in this test.
Key Takeaways
- The experiment involves over 50 games
- Affected over 30 regions (mainly European)
- Price differences range from 5% to 17.6%
- Major Publishers: 2K Games, Focus Entertainment, Deep Silver
- The test includes both pre-orders and released games
How we discovered this
PSprices tracks PlayStation Store prices in over 50 regions. Our system has detected unusual offer structures containing experiment identifiers in PlayStation API responses. These experimental prices are shown only to specific user segments selected by Sony.
This article will be updated as new information about the experiment becomes available. Subscribe to games on PSprices to receive notifications about price drops.
