Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. 

Rory is the world’s leading advertising strategist. He spent almost four decades at Ogilvy studying why people behave the way they do and how to change that behavior.

Public Release: December 9.
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He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior.

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+Rory was previously on the show, check out episode 19.