The Strategist Who Predicted Trump’s Multiracial Coalition

“For all his apparent divisiveness,” wrote the Republican pollster Patrick Ruffini, “Trump assembled the most diverse Republican presidential coalition in history and rode political trends that will prove significant for decades to come.” That statement neatly describes Donald Trump’s sweeping electoral victory this week. But Ruffini wrote it more than a year ago.

Even though Donald Trump lost the 2020 election, he dramatically improved his performance that year among Black and, especially, Latino voters compared with 2016. According to Ruffini’s 2023 book, Party of the People, this was no fluke. American politics was undergoing a fundamental reordering in which the old dividing lines of race and wealth were being supplanted by new ones, namely education and trust in institutions. The ties that once bound low-income and nonwhite voters to the Democratic Party, he argued, were breaking. “If this trend continues,” Ruffini wrote, “it would mean the birth of a new party system, replacing the old twentieth-century class divide between the parties.”

Then came 2024. We don’t yet have precise data on how different groups voted, but the geographic swings make certain conclusions unavoidable. Trump made gains everywhere on Tuesday, but the places where he improved the most compared with 2020 were heavily nonwhite counties that have overwhelmingly supported Democrats for decades. Miami-Dade County, which is majority-Hispanic, voted for the Republican candidate for the first time since 1988; Baldwin County, Georgia, which is 42 percent Black, went red too. In 2016, Hillary Clinton carried the 97 percent–Latino Starr County, Texas, by 60 points. In 2024, Trump won it by 16 points.