Original Article

When looking ‘hot’ means not feeling cold: Evidence that self-objectification inhibits feelings of being cold

Roxanne N. Felig

Corresponding Author

Roxanne N. Felig

Department of Psychology, University of South Florida, Tampa, Florida, USA

Correspondence should be addressed to Roxanne N. Felig, Department of Psychology, University of South Florida, 4202 E. Fowler Avenue, Tampa, FL, 33606, USA (email: roxannefelig@usf.edu).

Contribution: Data curation (equal), Formal analysis (equal), ​Investigation (equal), Methodology (equal), Project administration (equal), Supervision (equal), Writing - original draft (equal), Writing - review & editing (equal)

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Jessica A. Jordan

Jessica A. Jordan

Department of Psychology, University of South Florida, Tampa, Florida, USA

Contribution: ​Investigation (equal), Methodology (equal), Writing - original draft (equal), Writing - review & editing (equal)

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Samantha L. Shepard

Samantha L. Shepard

Department of Psychology, University of South Florida, Tampa, Florida, USA

Contribution: ​Investigation (equal), Methodology (equal), Writing - original draft (equal), Writing - review & editing (equal)

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Emily P. Courtney

Emily P. Courtney

Department of Psychology, University of South Florida, Tampa, Florida, USA

Contribution: ​Investigation (equal), Writing - original draft (equal), Writing - review & editing (equal)

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Jamie L. Goldenberg

Jamie L. Goldenberg

Department of Psychology, University of South Florida, Tampa, Florida, USA

Contribution: Conceptualization (equal), Methodology (equal), Supervision (equal), Writing - original draft (equal), Writing - review & editing (equal)

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Tomi-Ann Roberts

Tomi-Ann Roberts

Department of Psychology, Colorado College, Colorado Springs, Colorado, USA

Contribution: Conceptualization (equal), Resources (equal), Supervision (equal), Writing - original draft (equal), Writing - review & editing (equal)

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First published: 04 August 2021
Citations: 16

Abstract

Self-objectification, the internalization of an observer’s appearance-based perspective of one’s body, has been theorized and demonstrated to reduce body awareness among women. In this field study, we propose self-objectification as the mechanism to explain the oft-observed phenomenon where women wearing little clothing appear unbothered by cold weather, positing that self-objectification obstructs women’s feelings of cold. We surveyed women outside nightclubs on cold nights, assessed self-objectification, and asked participants to report how cold they felt. Anonymous photos were taken and coded for amount of skin exposure. We hypothesized that self-objectification would moderate the relationship between clothing coverage and reports of feeling cold. Our hypothesis was supported: women low in self-objectification showed a positive, intuitive, relationship between skin exposure and perceptions of coldness, but women more highly focused on their appearance did not feel colder when wearing less clothing. These findings offer support for the relationship between self-objectification and awareness of bodily sensations in the context of a naturalistic setting. We discuss implications of these findings, and also consider limitations, an alternative explanation, and directions for future research.

Conflicts of interest

We have no known conflict of interest to disclose.

Data availability statement

All measures, data, and syntax are available on the Open Science Framework, https://osf.io/hd7rp/