Reddit for Business

Heya, that we do! Our Reddit Ad Formula courses are free and walk you through every step of building campaigns!

As for aware of/monitoring feedback, we're definitely keeping an eye on those subreddits (and more!) for feedback; that being said, if folks have business product feedback/questions for things we're doing through Reddit Pro or Reddit Ads, posting it here is likely to get a response and get any feedback passed to the most directly-responsible person on those teams.

We want to help work with marketers, business owners and anyone else who might benefit from these product improvements to come here and give us your thoughts! It consolidates where conversations around them are happening and lets us know where we can help!

Hey there! We generally recommend separating the targeting conditions that would be "AND" into separate ad groups, but there are certain targeting conditions that the ad platform allows for! You can see them all here. Hope that helps!

Did it work? Are you here??? Someone keep me updated.

Got it; we don't have a personal 1:1 contact for that, but you can reach out to the mod teams either at r/ModSupport, r/redditdev, or r/Devvit! For context, all of those subreddits have Reddit Admins on their mod teams, where they monitor conversations and know exactly who to pass feedback/conversations to.

The best direction for that conversation would most likely be contacting the team over at r/ModSupport!

This is something we're aware of and have been working across a number of initiatives to resolve; one key initiative we've been working to improve the quality of traffic across Reddit is introducing the Responsible Builder Policy for API access. The policy is aimed at limiting any potential vectors for API abuse/spamming, and as a secondary effect, ensuring traffic across the platform is authentic!

It's an ever-evolving process, as we also want to work with contributors to make sure they can continue to build tools and have access to the API for productive purposes. Hopefully that makes sense!

Seriously, being helpful where you can be makes a massive difference. Also don't be afraid to have some personality with it! People like to know they're talking to people!

Being consistently present from an organic standpoint is something that is a longer-term effort, intrinsically. It's not something that turns into conversions the moment you start doing it, either; building connections with communities and spaces takes time and patience because you're building trust. If people trust that you're not just there to drive transaction, you'll generally have a better experience by showing up as part of the community in ways that are solely related to the interaction you have with its members!

To that end, be genuine and authentic. Small businesses can be easier for people to connect with! Show your personality in what you do, share your experiences, give people a reason to relate to you. If nothing else, being present and helpful while representing your business also is generally viewed positively!

Like you said, it can be something that feels like another chore on top of running a business. But something as simple as participating in the conversation counts, and the more enthusiastic/natural it is for you to interact with your audiences, the less of a chore it will feel like!

Appreciate u/ksaize's troubleshooting; definitely look to make sure your UTMs are set up for all your target landing pages, but if possible, server-side tracking definitely helps verify the traffic coming from your placement to your landing page.

What are some basics you think are essential but get overlooked? Understandable that marketers might get distracted; it's intrinsically easy to get into the weeds or look at something under a microscope, and forget the foundations (especially depending on what you're marketing).

We just REALLY want you here.

(Real answer: There are a lot of reasons! For a couple of examples, sometimes we're advertising initiatives we're doing on another part of the platform through ads, and sometimes, we're doing testing in our own Reddit Ads product to see how it functions/develop it further. Hopefully that makes sense!)

Super happy to hear that! And absolutely! While something like community building isn't as clearly quantified as more traditional marketing signals, the correlation it has to recall and retention is an aspect we consistently identify in our reporting to make that process easier for folks like yourself!

Engage people and communities on their terms! Connect with people as a person first, while retaining the context of representing a business, as well. You can be upfront about that and also participate how others would, giving real opinions, insights and feedback where it makes the most sense. It can be harder to prove value in it when contrasted with something like direct conversion numbers, but retention is nonetheless incredibly important when it comes to building strong relationships!

A billion times this! Being conscious of yourself as a business, but being present as a member of the community is vital when connecting with your target audiences here. Engaging as a person first and foremost gives you staying power while building positive association in communities that may be apprehensive to engage with businesses whatsoever.

Being self-aware as a social media manager is vital on any platform, but how communities form on Reddit makes it also crucial to understanding the audiences you're talking to. And like you're saying, giving the community to have a chance for input and real feedback opportunities is a quietly powerful way to connect with your audiences, validating their interactions by making them feel like they're being heard!

Some verticals have been early to this conversation, but it really does come down to being engaged and present in the communities without advertising to them right off the bat. Genuine conversation and connection becomes increasingly vital to brand staying power, and audiences are abrasive to any perception of deception or solely brand-related engagement. Like you've said, organic trust and retention is a longer-term effort, and that can be tough to sell value-wise in contrast to driving immediate results. But a dedicated, up-front connection with communities builds both trust and a dialogue with the communities who show interest in what you're doing!

Advertising on Reddit can be different than other platforms because Redditors place a lot of trust in both other users and their own communities, which is why it's vital for businesses to understand the spaces they both advertise and participate in. Being organically present on Reddit is really important, as a result; it might take more time and consistency, but can really be a benefit from a perception/sentiment standpoint!

Right on so many counts here, and fantastically comprehensive! And correct, we do have levers for advertisers so that they have adjustable brand safety standards on campaigns. We understand different businesses have different levels of brand safety they'd like to stick to, so we want to offer the option where we can!

For ads in particular, we understand that moderating and managing comments under placements is a time-intensive and manual process; for individual placements, or within limited campaigns, it can be manageable, but if you're advertising at scale, it can be difficult to keep up with. That being said, we also give advertisers the option for it! In fact, if you're able to interact with users on your ads successfully, it often turns into better perception for you, just by being engaged.

Reddit is a community full of incredibly dedicated people and micro-communities, which is great when looking for opportunities to engage! That being said, as a business, the approach is crucial; if your only interaction with communities is to promote on them, you run the risk of getting a cold reception, or even banned from the subreddits that you post on, if your post goes against the rules.

Getting organically involved with the communities you participate in/see as interested in your products and services makes a difference. What that looks like is getting involved in active conversations, showing what you're working on, or sharing things you think the community might find interesting!

Redditors are especially keen when it comes to someone acting like a person versus acting like a business. You're guest within their communities. If all you're doing is pushing your product or service, you're not likely to be well-received. But if you're consistently there as a human and respecting their space, you'll have a better time!

This depends on what you're running performance campaigns on, channel-wise, but a lot of platforms actually offer free certifications/learning courses! Social media platforms (ourselves included), as an example, typically will have learning solutions for you to get acquainted with what they offer.

The sidebar in this subreddit actually has a lot of resources to help you figure out what you want to learn!

This might be completely different from u/goforglory's answer, but put yourself in the shoes of who you're trying to reach. Are there common problems or scenarios they face? Do you have specific solutions for specific audiences? To go a step further, what u/trickysghost says about getting in-depth (with either your own research or input from SMEs) is the foundation for thought leadership. Introducing new, insightful thoughts/perspectives gets interest!

Something that can be missed along the way when designing creative is actually understanding what regular content looks like on the platform/channel. It's easy to repackage visual assets based on initial best practices, and there can be emphasis on brevity, but the fine-tuning for platforms matters, too (headlines, copy, etc.)

It's worth noting that, for paid advertising, Q4 has historically had higher spend costs to maintain the same performance. Advertisers look to target audiences for holiday spending, resulting in a more expensive cost across inventories. Not to say that this is the definitive reason, but it's worth being aware of!

Hey there! You can reach out to our support team through the "Need Help?" function in the bottom right of our support page!

Establishing strong, genuine trust with audiences can be a long and laborious process, but it stands out when it comes to loyalty. Building trust through real conversation or action distinguishes a business, even in instances where the customer doesn't get the outcome they're looking for!

To go a bit further into that last part, how a business handles adverse sentiment or scenarios also goes a long way towards their perception of authenticity. When people start looking for the flaws or issues in a product or business, seeing someone else have their problem fixed in a satisfactory manner is a huge positive indicator. Sometimes, it's not just a positive indicator for potential customers, but also an opportunity for the business to add to their product appeal!

It might sound basic or obvious, but it's also important to take into account that, as consumer behaviors change, the way we address them changes, too. Many businesses, at a minimum, have understood that consistently responding to these adverse events, even through pre-set responses, can make a cumulative difference!

Short, sweet, and spot-on. Redditors make their communities, and knowing how to be a part of them makes a difference! Also worth looking at seeing whether or not your pages/sites take advantage of both Reddit Pixel and Conversion API to make sure you're getting the highest-quality traffic and leads, and focus in from there. This also helps a lot when building other audiences (such as retargeting and lookalike)!

Recognize the biased response here, but some B2B businesses have seen good results! At the very least, it's worth checking out the case studies for B2B here: https://www.business.reddit.com/success-stories/b2b

See if any of those are aligned with what you're looking for objective-wise.

Correct answer, and double points for linking to the documentation! Linking these to your target page/site makes a big difference in quality and attribution all the way down the funnel.