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Early Holiday Shopping Data Provide Hope For Santa Rally

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by Tyler Durden
Wednesday, Dec 03, 2025 - 01:00 AM

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Authored by Michael Ball, Bloomberg macro strategist,

The US consumer is still hanging in, keeping economic growth and earnings forecasts alive for now if the start of holiday shopping season is any guide to the health of Main Street. That’s cause for cautious optimism on the resumption of a year-end rally in US stocks.

Black Friday and Cyber Monday have delivered what investors wanted to see from the consumer:

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