The Elton John Impact Awards
The Looking Out Foundation is proud to partner with Procter and Gamble (P&G) and the Elton John Impact Awards to uplift and empower LGBTQ+ voices. Together with P&G, we’re investing $1.1 million in 2025 by funding organizations driving real change in the ongoing fight for equality.
The Elton John Impact Awards (EJIA) grew out of the annual “Can’t Cancel Pride” benefit concert series, which has raised more than $17 million to support key LGBTQ+ organizations since it began in 2020. The awards celebrate trailblazing community members and allies.
Together we’re looking to raise visibility and provide financial support to ensure these organizations can continue the important services they offer.
The recipients of this year’s grants include:
Each organization plays a critical role in advancing P&G and Looking Out Foundation’s shared commitment to fostering equity, inclusion, and well-being for LGBTQ+ individuals, and together they form a trusted ecosystem of expertise, reach, and influence.
How the Funds Go to Work
- – Funding for over 150 LGBTQ+ centers to finance local programming, community engagement, and infrastructure needs
- – Training, coaching, and consulting for leaders and staff
- – Engage local communities and elevate awareness of LGBTQ+ issues by amplifying the Elton John Impact Awards
- – Hosting the 2025 Leadership Summit, convening 300+ leaders from LGBTQ+ centers for shared learning
- – Ensuring fair and accurate LGBTQ+ representation in news, entertainment, and advertising by monitoring coverage, providing rapid response, and working directly with journalists and media outlets
– Launching high-visibility national campaigns to combat misinformation, elevate LGBTQ+ voices, and advance acceptance, with a focus on transgender visibility, LGBTQ+ youth, and HIV awareness
– Providing cultural competency and media training for journalists, content creators, executives, and corporate partners to equip them with tools to tell authentic and inclusive LGBTQ+ stories
– Expanding international collaborations to amplify LGBTQ+ narratives worldwide and ensure cultural progress is sustained and measurable
- – Grants to queer-led organizations in Asia, Africa, and Latin America advancing economic empowerment
– Support Casa Frida in Mexico, providing refuge, livelihoods, and mental health support for the displaced & vulnerable
– Support organizations in South America, providing safe housing, advocacy, and community space for lesbian and queer women, and economic empowerment, networking, and visibility for queer-owned businesses
– Support an organization in Vietnam — advancing LGBTQ+ rights, policy change, and social inclusion
– Regional LGBTQ+ organization fostering advocacy, community support, and visibility across East Africa.
- – Four SAGE Centers in New York City serve 3.2k+ elder adults annually with meals, wellness programs, caregiver respite, housing navigation, and initiatives like SAGEPositive (for those living with HIV), SAGEVets (for LGBTQ+ veterans), and SAGETrans (for TGNB elders)
– Friendly Visitors Program: Provides homebound LGBTQ+ elders in NYC and Fort Lauderdale with companionship and support
– Expanding platforms like SAGECents (financial wellness) and SAGEYou (online hub)
– National Resource Center on LGBTQ+ Aging: Hosts nearly 1,000 resources and draws 100,000+ visits annually
– SAGECollab: Network of 100+ partner organizations in 39 states and Puerto Rico sharing best practices and expanding inclusive elder services
– SAGECare: Training program for aging professionals, ensuring 450k+ LGBTQ+ elders receive care from culturally competent providers
Trevor Project
- – Crisis Intervention: 24/7 support via phone, text, and chat across the U.S. and Mexico. 988 Suicide & Crisis Lifeline (“Press 3”) and the only provider offering text and chat
– TrevorSpace: the world’s largest safe social media platform for LGBTQ+ youth, with 80,000+ active users annually
– Public Education – 100+ trainings each year for teachers, counselors, and other youth-serving professionals, reaching 7,000+ adult allies
– Research: Annual U.S. National Survey on LGBTQ+ Youth Mental Health (18,000+ participants in 2024), first-of-its-kind Mexico survey, and 15+ additional research briefs annually
– Advocacy: advancing protective policies, fighting harmful legislation, and ensuring LGBTQ+ youth are included in systems of care
