Hi, 

I’ve been thinking about the current direction of the effective altruism (EA) movement, and I feel that it places heavy emphasis on donating to effective charities as the primary lever to improve the world (other than its weird and strange focus on some sci-fi doomsday scenarios regarding AI). While this focus makes sense given EA’s commitment to measurable impact, I’ve been wondering why there isn’t more attention on reducing harm through consumer choices—specifically, by avoiding or boycotting industries that actively cause harm to people or the planet.

The one area where EA consistently promotes boycotting is veganism, which encourages avoiding animal products to reduce animal suffering. While this is important, I rarely see similar discussions about boycotting companies that contribute to human rights violations or environmental destruction.

Take Nestlé, for example. Many people boycott the company due to its long record of controversies. A major concern is Nestlé’s role in water privatization. The company has extracted groundwater from drought-stricken regions—including parts of California—at extremely low cost, even when local communities object. Critics argue that Nestlé treats water, a basic human necessity, as a commodity for profit.

Nestlé has also faced decades of allegations regarding labor abuses, particularly in the cocoa industry. Reports of child labor and unsafe working conditions in West Africa have persisted despite company pledges to improve. Progress has been slow, and many believe Nestlé has known about these issues far longer than its public commitments suggest.

The infant formula scandal remains another defining example. Nestlé aggressively marketed baby formula in developing countries, sometimes implying it was healthier than breast milk. Families often diluted formula to stretch supply or mixed it with unsafe water, leading to malnutrition and illness in infants. Although this scandal is older, it continues to symbolize corporate irresponsibility.

Environmental and ethical criticisms add to the list. Nestlé’s massive production of bottled water and packaged foods contributes substantially to plastic waste, and the company has been tied to deforestation, carbon emissions, and unsustainable agricultural practices in its palm oil, cocoa, and dairy supply chains. Its marketing tactics—especially toward children in low-income countries—and concerns over animal welfare further motivate people to avoid its products.

Despite all this, I rarely see EA discussions about Nestlé or similar companies. Veganism is widely promoted, but the human-centered ethical concerns around businesses like Nestlé seem far less visible within EA spaces.

Coca-Cola faces similar public criticism. Environmental concerns are a major factor. In parts of India, Mexico, and Africa, communities have accused Coca-Cola of depleting groundwater and harming local agriculture due to the immense water demands of bottling plants. Labor-rights controversies have also surfaced—ranging from union-busting to allegations of violence linked to bottling operations in certain countries.

There are also political and social-justice dimensions. Some advocacy groups, including those aligned with the BDS movement, have called for boycotting Coca-Cola due to operations tied to contested regions involved in the Israel–Palestine conflict. For these individuals, purchasing Coca-Cola products feels like indirectly supporting policies they find unjust.

More broadly, I have noticed that EA spaces rarely discuss the BDS movement, boycotts related to human rights issues, or charitable giving aimed at supporting Palestinians. It makes me wonder whether the community holds an unintentional bias, or whether EA views these charities as ineffective, or something else entirely.

Boycotts extend even beyond global corporations. Avocados, for instance, have become controversial because cartel groups in certain regions of Mexico—particularly Michoacán—have infiltrated and extorted the avocado industry. Some consumers avoid avocados to avoid indirectly supporting criminal organizations that exploit farmers and use violence to control the supply chain.

Another example is Tesla, which some people boycott specifically because of human-rights concerns linked to cobalt mining. A significant portion of the cobalt used in lithium-ion batteries comes from the Democratic Republic of Congo, where mining often involves dangerous working conditions, low wages, and, in some cases, child labor. Even though Tesla—like most EV manufacturers—has taken steps to reduce or track cobalt use, critics argue that the supply chain remains opaque and that cobalt-dependent battery production continues to rely on exploitative labor systems. For these individuals, avoiding Tesla is a way to avoid contributing to a battery industry tied to human suffering.

Grok and other large language models developed by xAI are also subject to boycott discussions, mainly due to environmental concerns. Training and operating advanced AI models consumes enormous amounts of electricity and water, and requires large data centers that generate substantial carbon emissions. Some researchers estimate that training a single cutting-edge model can emit as much carbon as several cars do over their entire lifetimes. For this reason, some people avoid using Grok or refuse to financially support xAI, believing that doing so reduces demand for energy-intensive AI systems that contribute to climate damage.

An entire list of ongoing boycotts can be found on Ethical Consumer’s website ( https://www.ethicalconsumer.org/ethicalcampaigns/boycotts ), and many revolve around human rights, environmental harm, or the Israel–Palestine conflict. Yet EA discussions tend to focus almost exclusively on animal-related boycotts.

So my question is: why does EA emphasize one type of boycott (avoiding animal products) but largely ignore other forms of harm reduction through consumer behavior? I’m not trying to downplay the importance of animal welfare. However, it strikes me as inconsistent that EA strongly promotes veganism while offering little guidance on boycotts related to human rights abuses.

I understand that no one can make perfectly ethical choices and that tradeoffs are inevitable. We can’t avoid every harmful industry, and attempting total purity would be unsustainable. But does this mean that consumer boycotts have so little impact that they’re not worth promoting within EA? If so, why is veganism treated differently?

One could argue that individuals can “offset” their harmful consumption by donating to effective charities, but this mindset feels uncomfortable to me. If we can easily avoid a harm, shouldn’t we? It seems strange to justify a questionable purchase by saying, “I’ll just donate to make up for it.” At the same time, I agree that people need reasonable freedom—just as we don’t expect anyone to donate their entire income or adopt extreme asceticism.

Still, some boycotts do seem capable of yielding meaningful marginal reductions in harm. For example, reducing consumption of Nestlé chocolate at least slightly decreases demand for cocoa linked to child labor. Other boycotts may be less meaningful—such as avoiding a company solely because it has stores in Israel without any broader connection to harm.

Overall, I’m trying to understand whether EA’s focus on donations over boycotts is due to evidence, practicality, impact measurement, or something else. And if boycotts generally have minimal effect, why is veganism considered an exception?

In conclusion, what exactly am I expected to boycott to be considered an effective altruist, and what freedoms am still mine to enjoy? Naturally, I want to live with as much personal freedom as possible, but I also don’t want to neglect my moral obligations. Being vegan is already a significant commitment for me, and I’m unsure whether I’m ready to add avoiding AI tools, avocados, Coca-Cola, or Nestlé products to the list. I still want to have a life.

Thanks.

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EA is about more than just "a commitment to measurable impact" -- it's also about trying to find the most /effective/ ways to help others, which means investigating (and often doing back-of-the-envelope "importance, neglectedness, tractability" estimates) to prioritize the most important causes.

Take your Nestle example: although they make a convenient big corporate villain, so they often get brought up in debates about drought in California and elsewhere, they aren't actually a big contributor to the problem of drought since their water consumption is such a miniscule fraction of the state's total water use.  Rather than getting everyone to pressure Nestle, it would be much more effective for individuals to spend their time lobbying for slightly changing the rules around how states like California regulate and price water, or lobbying for the federal government to remove wasteful farm subsidies that encourage water waste on a much larger scale.

See here for more on this issue: https://slatestarcodex.com/2015/05/11/california-water-you-doing/

Some EAs might also add that the overall problem of water scarcity in California, or the problem of misleading baby formula ads (note the science is actually not clear on whether breastmilk is any better than formula; they seems about the same for babies' health! https://parentdata.org/what-the-data-actually-says-about-breastfeeding/ ) , or the problem that Coca Cola does business in Israel (doesn't it do business basically everywhere??), are simply less severe than the problem of animal suffering.  Although of course this depends on one's values.

Some other considerations about boycotts:

  • Many already consider veganism to be a pretty extreme constraint on one's diet that makes it harder to maintain a diet of tasty, affordable, easy-to-cook, nutritious food.  Add in "also no avocados, and nothing made by Nestle or Coca Cola, and nothing from this other long list of BDS companies, and also...", and this no longer sounds like an easy, costless way to make things a little better!  (Indeed, it starts to look more like a costly signal of ideological purity.)  https://www.lesswrong.com/posts/Wiz4eKi5fsomRsMbx/change-my-mind-veganism-entails-trade-offs-and-health-is-one
  • Within the field of animal welfare, EA has actually pioneered the strategy of DOWNPLAYING the importance of veganism and other personal choices, in favor of a stronger emphasis on corporate pressure campaigns to get companies to adopt incrementally better standards for their animals.  This has turned out to be an extremely successful tactic (billions of chickens' lives improved over just a few years, meanwhile after decades of vegan activism the percentage of vegans/vegetarians in the USA remains about the same low number it's always been).  This lesson would seem to indicate that pushing for mass personal change (eg, to reduce climate emissions by boycotting flights) is perhaps generally less effective than other approaches (like funding scientific research into greener jet fuel, or lobbying for greater public investment in high-speed rail infrastructure).  
  • TBH, the way a lot of advocates talk about consumer boycotts makes me think they believe in the (satirical) "copenhagen interpretation of ethics", the theory that if you get involved in anything bad in any way, however tangiential (like drinking a soda made by the same company who also sells sodas to israelis, who live in a country that is oppressing the people of the west bank and gaza), that means you're "entangled" with the bad thing so it's kinda now your fault, so it's important to stay pure and unentangled so nobody can blame you.  https://forum.effectivealtruism.org/posts/QXpxioWSQcNuNnNTy/the-copenhagen-interpretation-of-ethics  I admit that following the Copenhagen Interpretation of ethics is a great way to avoid anyone ever blaming you for being complicit in something bad.  But EA is about more than just avoiding blame -- it's about trying to help others the most with the resources we have available.  That often means taking big actions to create goodness in the world, rather than having the "life goals of dead people" and simply trying to minimize our entanglement with bad things: https://thingofthings.substack.com/p/the-life-goals-of-dead-people
  • The EA community is pretty small.  Even if all 10,000 of us stopped eating Nestle products, that wouldn't be a very large impact, and it would draw attention away from worthier pursuits, like trying to incubate charities directly serving people in the poorest nations, instead of worrying that maybe a few cents of the five dollars I paid for avocado toast at a restaurant might work its way into the hands of a mexican cartel.

Fun fact: it's actually this same focus on finding causes that are important (potentially large in scale), neglected (not many other people are focused on them) and tractable, that has also led EA to take some "sci-fi doomsday scenarios" like wars between nuclear powers, pandemics, and AI risk, seriously.  Consider looking into it sometime -- you might be surprised how plausible and deeply-researched these wacky, laughable, uncool, cringe, "obviously sci-fi" worries really are! (Like that countries might sometimes go to war with each other, or that it might be dangerous to have university labs experimenting with creating deadlier versions of common viruses, or that powerful new technologies might sometimes have risks.)

I'm a little confused by the claim that "personal choices" aren't effective, but corporate pressure campaigns are. Isn't the way a corporate pressure campaign works that you convince the target that they will be boycotted unless they make the changes you are demanding? So the corporate pressure campaign is only effective if you have people that are willing to change their personal choices. Or am I misunderstanding and that's not how corporate pressure campaigns work?

I'm not an expert about this, but my impression (from articles like this: https://coefficientgiving.org/research/why-are-the-us-corporate-cage-free-campaigns-succeeding/ , and websites like Animal Ask) is that the standard EA-style corporate campaign involves:

  • a relatively small number of organized activists (maybe, like, 10 - 100, not tens of thousands)...
  • ...asking a corporation to commit to some relatively cheap, achievable set of reforms (like switching their chickens to larger cages or going cage-free, not like "you should all quit killing chickens and start a new company devoted to ecological restoration")
  • ...while also credibly threatening to launch a campaign of protests if the corporation refuses
  • Then rinse & repeat for additional corporations / additional incremental reforms (while also keeping an eye out to make sure that earlier promises actually get implemented).

My impression is that this works because the corporations decide that it's less costly for them to implement the specific, limited, welfare-enhancing "ask" than to endure the reputational damage caused by a big public protest campaign.  The efficacy doesn't depend at all on a threat of boycott by the activists themselves.  (After all, the activists are probably already 100% vegan, lol...)

You might reasonably say "okay, makes sense, but isn't this just a clever way for a small group of activists to LEVERAGE the power of boycotts?  the only reason the corporation is afraid of the threatened protest campaign is because they're worried consumers will stop buying their products, right?  so ultimately the activists' power is deriving from the power of the mass public to make individual personal-consumption decisions".

This might be sorta true, but I think there are some nuances:

  • i don't think the theory of change is that activists would protest and this would kick off a large formal boycott -- most people don't ever participate in boycotts, etc.  instead, I think the idea is that protests will create a vague haze of bad vibes and negative associations with a product (ie the protests will essentially be "negative advertisements"), which might push people away from buying even if they're not self-consciously boycotting.  (imagine you usually go to chipotle, but yesterday you saw a news story about protestors holding pictures of gross sad caged farmed chickens used by chipotle -- yuck!  this might tilt you towards going to a nearby mcdonalds or panda express instead that day, even though ethically it might make no sense if those companies use equally low-welfare factory-farmed chicken)
  • corporations apparently often seem much more afraid of negative PR than it seems they rationally ought to be based on how much their sales would realistically decline (ie, not much) as a result of some small protests.  this suggests that much of the power of protests is flowing through additional channels that aren't just the immediate impact on product sales
  • even if in a certain sense the cage-free activists' strategy relies on something like a consumer boycott (but less formal than a literal boycott, more like "negative advertising"), that still indicates that it's wise to pursue the leveraged activist strategy rather than the weaker strategy of just trying to be a good individual consumer and doing a ton of personal boycotts
  • in particular, a key part of the activists' power comes from their ability to single out a random corporation and focus their energies on it for a limited period of time until the company agrees to the ask.  this is the opposite of the OP's diffuse strategy of boycotting everything a little bit (they're just one individual) all the time
  • it's also powerful that the activists can threaten big action versus no-action over one specific decision the corporation can make, thus creating maximum pressure on that decision.  Contrast OP -- if Nestle cleaned up their act in one or two areas, OP would probably still be boycotting them until they also cleaned up their act in some unspecified additional number of areas.
  • We've been talking about animal welfare, which, as some other commenters have notes, has a particularly direct connection to personal consumption, so the idea of something like a boycott at least kinda makes sense, and maybe activists' power is ultimately in part derived from boycott-like mechanisms.  But there are many political issues where the connection to consumer behavior is much more tenuous and indirect.  Suppose you wanted to reduce healthcare costs in the USA -- would it make sense to try and get people to boycott certain medical procedures (but people mostly get surgeries when they need them, not just on a whim) or insurers (but for most people this comes as a fixed part of their job's benefits package)??  Similarly, if you're a YIMBY trying to get more homes built, who do you boycott?  The problem is really a policy issue of overly-restrictive zoning rules and laws like NEPA, not something you could hope to target by changing your individual consumption patterns.  This YIMBY example might seem like a joke, but OP was seriously suggesting boycotting Nestle over the issue of California water shortages, which, like NIMBYism, is really mostly a policy failure caused by weird farm-bill subsidies and messed-up water-rights laws that incentivize water waste -- how is pressure on Nestle, a european company, supposed to fix California's busted agricultural laws??  Similarly, they mention boycotting coca-cola soda because coca-cola does business in israel. How is reduced sales for the coca-cola company supposed to change the decisions of Bibi Netanyahu and his ministers?? One might as well refuse to buy Lenovo laptops or Huawei phones in an attempt to pressure Xi Jinping to stop China's ongoing nuclear-weapons buildup... surely there are more direct paths to impact here!

(note the science is actually not clear on whether breastmilk is any better than formula; they seems about the same for babies' health! https://parentdata.org/what-the-data-actually-says-about-breastfeeding/ ) ,

The larger concern about formula manufacturers' practices is in LMICs, where the concerns are different than in developed countries. Discussion about increases in mortality associated with unclean water here, for example. There are also other factors that come into play in the LMIC context that aren't in scope for the linked article written from a developed-country perspective. 

There is a big difference between veganism and most(?) other boycott campaigns. Every time you purchase an animal product then you are causing significant direct harm (in expectation, if you accept the vegan argument). This is because if demand for animal products increases by 1, then we should expect some fraction more of that product to be produced to meet that demand, on average (the particular fraction depending on price elasticity, since you also raise prices a bit which puts other consumers off).

A lot of other boycott campaigns aren't like this. For example, take the boycott of products which have been tested on animals. Here you don't do direct harm with each purchase in the same way (or at least if you do, it is probably orders of magnitude less). Instead, the motivation is that if enough people start acting like this, it will lead to policy change.

In the first case, it doesn't matter if no one else in the world agrees with you, participating in the boycott can still do significant good. In the second case, a large number of people are required in order for it to have meaningful impact. It makes sense that impact minded EAs are more inclined to support a boycott of the first kind.

I think a lot of your examples probably fall under the second kind (though not all). And I think that's a big part of the answer to your question. Also, for at least some of the ones in the first kind, I think most EAs probably just disagree with the fundamental argument. For example, the environmental impact of using LLMs isn't actually that bad: https://andymasley.substack.com/p/a-cheat-sheet-for-conversations-about.

In conclusion, what exactly am I expected to boycott to be considered an effective altruist, and what freedoms am still mine to enjoy? 

It's worth noting that in a recent survey of EAs, respondents were "generally evenly split across dietary categories, with vegans at 25.5%, omnivores at 25.4%, reducetarians/flexitarians at 24.1%, and vegetarians at 20.3%." So I don't think that suggests one is quite expected to be vegan (or even non-omnivore) to be considered an EA.

In general, you've identified three reasons someone might want to boycott a company or industry:

  • They may feel the company doesn't align with their values: e.g., "purchasing Coca-Cola products feels like indirectly supporting policies they find unjust."  That's fine, but this specific motivation is not about creating change in the world per se (although it can be mixed with other reasons). It's closer to sustaining what one perceives as a personal ethical obligation. That's really outside the scope of what EA focuses onand can safely be left for individual action as appropriate.
  • They may be trying to pressure the company to change its actions. Now, we are talking about action that may be potentially effective. But how good is the evidence that these particular boycotts are effective in changing corporate behavior? And how much more likely would participation by a few thousand EAs be in these boycotts succeeding or failing?
    • On the other side of the ledger, there are some real costs to engaging in this sort of boycott. It would be necessary to expend community resources to decide which corporations were behaving badly enough to potentially warrant a boycott, and which boycotts would be potentially effective for EAs to engage in. That would pull attention away from other things to some extent. Community members whose preferred causes were not selected for community action might feel miffed. Some of this stuff (e.g., the BDS movement) are extremely controversial and would risk fracturing the community.
    • In the end, there are other communities who work on these issues, and EAs who think boycotting is potentially worthwhile can certainly refer to those communities' work.
  • Finally, they may be trying to reduce the harm caused by the activity. I think you're right to say that some boycotts employ this theory of action. However, the connection between the consumer activity and the harm in question is stronger with consumption of animal products than with some of your examples. In other cases, community members would probably say that the harms caused by each individual consumer's actions are different in magnitude.
    • That being said, there are probably some historical and/or idiosyncratic reasons behind the attention paid to individual dietary change, which people who were EAs earlier in the movement could address better than I.
    • There could also be some strategic justification for paying attention to individual dietary issues, given that animal welfare is a major cause area based on the usual criteria. Out of the universe of possible consumer-related actions, it's reasonable for advocates to focus on the ones that best supplement their day jobs. A bunch of omnivores may find it difficult to work effectively with the broader animal-welfare movement, or to get the public to take them seriously on animal-welfare issues. Moreover, eating animals could plausibly result in cognitive dissonance that inhibits one's ability to think optimally about animal-related issues.

Grok and other large language models developed by xAI are also subject to boycott discussions, mainly due to environmental concerns. Training and operating advanced AI models consumes enormous amounts of electricity and water, and requires large data centers that generate substantial carbon emissions. Some researchers estimate that training a single cutting-edge model can emit as much carbon as several cars do over their entire lifetimes. For this reason, some people avoid using Grok or refuse to financially support xAI, believing that doing so reduces demand for energy-intensive AI systems that contribute to climate damage.

I am being pedantic here but this is mostly misleading. @Andy Masley has done great work on this already. Please check: https://andymasley.substack.com/p/ai-and-the-environment

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