Member-only story
Why Big Tech Quietly Killed Scrum (And What Replaced It)
Daily standups were the moment I realised our process was lying to us.
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Ten people.
Fifteen minutes.
Zero decisions.
The board moved.
The work did not.
Sprint after sprint, the ritual stayed.
The outcomes stalled.
The best engineers left first.
I have worked inside teams at large companies where Scrum was sacred on slides and quietly ignored in rooms where decisions were actually made. That gap is the real story of how Scrum died in Big Tech and what took its place.
Scrum Worked Until The World Started Moving Faster
Scrum was brilliant when product cycles were slower.
Cross functional teams.
Short sprints.
A shared language for engineers, managers, and product.
Then the world changed pace.
Mobile releases went from quarterly to weekly.
Cloud platforms made it trivial to ship many times a day.
Data teams wanted experiments, not fixed scope sprints.
