“You’re My Present This Year”: An Oral History of the Folgers Incest Ad

Ten years ago, Folgers coffee first aired their now-infamous “Coming Home” ad. Little did they know, it would go on to inspire everything from parody videos to severely NSFW fan fiction. Here, GQ talks to the people involved in this holiday miracle.
Folgers Incest Ad Montage

In 2009, Folgers released a commercial meant to be a modern reimagining of their classic ad "Peter Comes Home For Christmas." Little did they know, it would become a classic of its own—for a very different reason.

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