Honda’s EV bet backfires, hurts more than tariffs, tips autos into the red

Honda CEO Toshihiro Mibe, seen here giving a business plan update May 20, 2025, in Tokyo, says the company will scale back investment in EVs and focus on hybrids instead.
Honda CEO Toshihiro Mibe says the company will scale back investment in EVs and focus on hybrids instead. (HANS GREIMEL/AUTOMOTIVE NEWS)
November 08, 2025 12:09 AM

Key Takeaways

  • Honda booked a ¥1.5 billion EV-related charge, tipping its auto unit into loss.
  • The EV burden exceeded tariffs, and overall operating profit fell 41 percent.
  • Honda will delay electrification plans and cut 2030 EV targets to about 700,000 to 750,000.
  • A Nexperia chip dispute curtailed production, costing ¥150 billion and 110,000 lost sales.

TOKYO – Honda’s big bet on electric vehicles backfired in the latest fiscal period, hurting the Japanese carmaker more than tariffs and tipping its auto business into the red.