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The Power of Simplicity: How to Make Money by Embracing Minimalism
People Who Make Real Money Understand Simplicity
Simplicity is wisdom. It’s also a state of mind.
Mark Zuckerberg asks himself a question every morning: “Am I doing the most important thing I can do today?” If the answer is yes, he puts all his effort into finishing the day’s task. Zuckerberg’s habit really struck me. After stumbling and suffering enough, I finally got it: People who make money have switched to a simple mode.
01
Simple Goals
In 1889, French businessman Édouard founded a tire workshop. Under his dedicated management, the small workshop thrived. As it grew, Édouard wanted to expand into more businesses. Shipping was booming then, so he immediately started a shipyard. Then, he heard the wine industry had great prospects and quickly opened a wine company. He thought grabbing every trend would make his business skyrocket. Before long, all his companies started losing money, and even his core tire business faced an economic crisis. Édouard couldn’t understand why.
One day, he visited a vineyard. He saw farmers picking and discarding some green grapes. He felt it was a shame and asked, “These grapes look fine, why are you picking them and throwing them away?” The…