At ADWEEK’s Brandweek 2025 event in Atlanta on Monday, executives and creators explored how modern healthcare marketers can move beyond patient education to build genuine cultural relevance.
In Transforming Health Brands for the Modern Consumer, ADWEEK chief brand and community officer Jenny Rooney moderated a panel that brought together Lina Polimeni, the chief marketing officer of Eli Lilly and Company; Jason White, president of Wieden+Kennedy; and Nita Danielle, a health influencer and entrepreneur.
Together, they described how personalization, AI, and authenticity are reshaping the relationship between health brands and the people they serve.
From Targeting to Relevance
Personalization should start with empathy, not data, Polimeni said.
