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Write Like You Talk (But Better)
Most writers aim to sound intelligent. The truly great ones, however, focus on sounding human.
You can notice the difference right away. One style makes you squint in confusion, while the other invites a nod of understanding. One fills the page with elaborate vocabulary, while the other makes you feel acknowledged.
Effective writing doesn’t just impress — it forges a connection. And the quickest way to connect is to write as if you’re having a conversation.
Why “Smart” Writing Fails
When you try too hard to sound smart, you end up losing your reader’s interest.
You cram your sentences with fancy jargon, pile on the adjectives, and stretch your ideas into long, dull paragraphs — all in an effort to show off your intelligence.
But here’s the twist: what readers really want isn’t proof of your smarts; they want your presence.
They’re not counting how many big words you know. What they care about is whether your words help them grasp something more quickly, deeply, or clearly.
The best writers have a knack for making complicated ideas feel simple, not the other way around.
