Send This To Your Clients: Why Affiliate Links Matter More Than You Think
Discover why affiliate links are essential for PR success, gift guides, and media coverage—and how they boost visibility, sales, and credibility.
Happy Wednesday!
GOOD NEWS: I HAVE AN EXCITING ANNOUNCEMENT!
BAD NEWS? YOU’VE GOT TO WAIT UNTIL TOMORROW TO FIND OUT!
HINT: Holiday gift guides.
But first…
My name is Amanda Lauren, and I write about interior design, lifestyle, and parenting/kids for Forbes, Real Simple, Yahoo, and Today’s Parent, among other publications. My newsletter is a mix of industry insights presented in a brutally honest way, plus media opportunities, so you can get your clients (or yourself) featured.
I’m also a PR consultant, so please get in touch if you’d like to work together either one-on-one or if you’re part of an agency (I do lunch and learns!).
This newsletter is a mix of industry insights and media opportunities, shared in a practical, fun, and insightful way.
Also, please follow me on Instagram and TikTok.
Real Simple Opps (Quick Turnaround)
Please use Substack + Article Title as the subject line. This isn’t me being a control freak; it just makes it easier to search my inbox.
Please don’t pitch your experts; just make sure they’re qualified and answer the questions directly. Thank you!
More tomorrow, but here are two I need ASAP:
Decor Items Designers Are Loving This Fall
Deadline: 9/12 at 8:00 am PST
Who: Interior designers
Questions:
What decor are you loving this fall and why?
What are some ways to style or use it?
Note: Not looking for branded items so much as things like ornate lamps.
Flowers You Should Never Deadhead in Fall for Continuous Blooms
Deadline: 9/15 at 8:00 am PST
Who: Garden industry pros, landscape architects.
Questions:
What flowers should you not deadhead in the fall if you want continuous blooms?
Why?
Any other tips for those particular flowers?
Send This To Your Clients: Why Affiliate Links Are More Important Than Ever
As gift guide season approaches, there’s still a lot of confusion around affiliate links, or brands that don’t understand why affiliate links are necessary. Let’s clear it up. Feel free to forward this to your clients or copy and paste it. You’re welcome.
One of the toughest challenges publicists face isn’t landing coverage; it’s getting clients to actually invest in the tools that make that coverage more impactful. Whether you’re paying a premium retainer or a smaller monthly fee, PR only goes so far if you don’t give writers, editors, and content creators the resources they need.
And one of the most overlooked—yet most important—of those resources? Affiliate links.
To us, it might seem obvious. But to many clients, the value of affiliate links isn’t immediately clear. That’s why I want to walk you through why they matter, where they came from, and why you need them if you want your PR investment to truly pay off.
So, Why Are Affiliate Links Essential?
The short answer:
