CestLaVie1
General Manager
These folks live and die by their Q rating and focus groups. Hers has gone down some over the years but it is still pretty darn high which is why she can get choice endorsements. It IS getting a little harder for her film-wise but she has been putting out some solid performances lately.
San-dra Bullock, Ju-lia Rob-erts and Meryl Stre-ep have the highest Q scores in Hollywood
The March 2013 Performer Q Study, which measures both how well-known and how well-liked a celebrity is, found Bull-ock statistically tied with Hanks, 56, for the film star top spot among U.S. survey respondents over 18. "Her movie roles have been so diverse, from comedies to serious, that she's tracking younger and older, male and female. She cuts across the spectrum," says Henry Schafer, exec vp at The Q Scores Co. In fact, the list's top names reveal how decades-long relationships with the public, cultivated in an age when images could be built over years and not through the Internet alone, matter. Bull-ock, Julia Rob-erts, 45, and Streep are the three film actresses with the highest Q scores, with Bull-ock scoring 89 percent in recognition and a 41 Q score. By contrast, though their scores are higher among younger respondents, among all adults over 18, newly minted Oscar winners!Anne Hath-away and Jennifer Law-rence rate Q scores of 20 and 15, respectively, while Twilight's Kris-ten Stew-art checks in at just 10. "Unlike Bull-ock, Rob-erts and Streep, Law-rence and Stew-art have a younger appeal," says Schafer. "Anne Hath-away is the exception [among young actresses]. She has good crossover appeal with all ages."
http://m.hollywoodreporter.com/entry/view/id/61617