Hyperpop is an electronic music movement and loosely defined microgenre that originated in the early 2010s in the United Kingdom. It is characterised by an exaggerated or maximalist take on popular music, and typically integrates pop and avant-garde sensibilities while drawing on elements commonly found in electronic, rock, hip hop, and dance music. The origins of hyperpop are primarily traced back to the output of English musician A. G. Cook's record label and art collective PC Music, with associated artists, Sophie, GFOTY and Charli XCX, helping to pioneer a musical style that was later known as "bubblegum bass".[2]
| Hyperpop | |
|---|---|
 100 gecs live at Rock am Ring 2022. The duo has been credited with popularizing hyperpop in the early 2020s. | |
| Stylistic origins | |
| Cultural origins | Early 2010s, United Kingdom |
| Typical instruments | |
| Derivative forms | |
| Subgenres | |
| Regional scenes | |
| São Paulo, Brazil (Hyper mandelão) | |
| Other topics | |
In 2019, the genre experienced a rise in popularity with the virality of the song "Money Machine" by 100 gecs,[3] and was further proliferated by Spotify, whose employee Lizzy Szabo launched the influential "Hyperpop" playlist, after spotting the term "hyperpop" on the platform's metadata, which had previously been added by data analyst Glenn McDonald in 2018. Following this, the style gained wider popularity among Gen Z through social media platforms like TikTok, particularly on Alt TikTok,[4][5] which boosted its exposure during the COVID-19 lockdowns. Additionally, several contemporaneous styles such as digicore, glitchcore, robloxcore, dariacore and subgenres like hyperplugg and hyperfunk were also associated with the movement by the press.
After hyperpop entered the mainstream in the early 2020s, the label was rejected by artists originally associated with the scene, which led to an overall decline in emerging musicians.[6][7] The genre's influence was enduring in the development of subsequent internet microgenres that emerged or primarily developed in the early 2020s, such as sigilkore, jerk, rage, hexd, and krushclub,[8] alongside the rise of indie sleaze and the recession pop revival.[9][10]