YouTube Works Awards Southeast Asia 2025
Brands & Creators Winner
Congratulations untuk BigEvo, Dentsu Creative dan ofc tim Kobo Kanaeru
"Instead of taking a traditional approach to reach the Gen Z audience, they chose to collaborate with a VTuber, tapping into a very niche anime community.
"They didn’t just use this influencer as the face of the campaign — they placed her at the center of their strategy and execution."
"This campaign didn’t just generate impressive views, it went above and beyond traditional advertising, sparking massive conversations across communities and even crossing borders."
"Congratulations to the team for this incredible campaign win. Can’t wait to see what you’ll create next year."
sumber :
youtube.com/watch?v=sR4bTe
Congratulations untuk BigEvo, Dentsu Creative dan ofc tim Kobo Kanaeru
"Instead of taking a traditional approach to reach the Gen Z audience, they chose to collaborate with a VTuber, tapping into a very niche anime community.
"They didn’t just use this influencer as the face of the campaign — they placed her at the center of their strategy and execution."
"This campaign didn’t just generate impressive views, it went above and beyond traditional advertising, sparking massive conversations across communities and even crossing borders."
"Congratulations to the team for this incredible campaign win. Can’t wait to see what you’ll create next year."
sumber :
youtube.com/watch?v=sR4bTe
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