One day this summer, Pat McAfee, the former NFL punter turned ESPN personality, interviewed New York Jets cornerback Sauce Gardner about his partnership with Q-Collar, the only medical device cleared by the FDA to address football’s brain injury crisis.

“We assumed it was bull----,” McAfee said. Until, that is, he visited the website of Q30 Innovations, the company behind the Q-Collar, which touts the device as “FDA-cleared and proven to help protect the brain.”