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Italy plans to apply an extra levy on Chinese fast fashion products to help shield its fashion industry from low-cost foreign imports. The move is aimed at avoiding unfair competition in the market for what is one of Italy's key industries. Rome would likely impose the charge on online retailers 🇨🇳 Temu and Shein, among others. 🇮🇹 Industry Minister Adolfo Urso: “We will present a measure to tackle the ultra fast fashion phenomenon: an invasion of low-cost foreign products that damage our producers and put consumers at risk.” There is growing alarm in European capitals that China is progressively diverting goods at lower prices to EU markets as a way of making up for its lost U.S. trade, following the tariff policies adopted by President Donald Trump. "We are victims of the rogues of globalisation," Economy Minister Giancarlo Giorgetti said on Tuesday, referring to China. Rome plans to intervene by adopting a scheme envisaged in an EU directive on Extended Producer Responsibility (EPR). The charge will force manufacturers to cover the costs of collecting, sorting and recycling their products once they become waste. Amazon Haul, which uses the same model as Shein and Temu of shipping clothes, accessories and electronics straight from Chinese factories to shoppers, also launched in Italy last week. There are 22.8 million users of the Shein app in Italy, according to Shein's latest report on average monthly user numbers in the EU, covering February to July this year. reuters.com/world/china/it
Screenshot of Reuters news article headline reading Italy plans levy on Chinese fast fashion to protect local industry with repeated text protect local industry fast fashion protect. Below it shows large bold letters S H E I N in black. An orange rectangular frame displays the Temu logo with a stylized house and shopping bag icon next to the word TEMU in white text.