Uber Stock: From $20 To $100 In Just Over 5 Years, Next Stop $150

Summary

• I wrote an article on Uber when it was trading in the teens and had a buy rating on the stock. I am reiterating my buy rating and raising my price target to $150.
• The market is underappreciating Uber's transformation into a free cash flow machine, demonstrated by a new $20 billion buyback authorization.
• The key catalyst for the next leg up is the high-margin advertising business, a hidden asset that will supercharge profitability and justify a higher valuation.
• My analysis shows a clear path to our new price target, driven by tangible margin expansion and deepening platform dominance.