Don Don Donki Billionaire Primes 24-Year-Old Heir for Retail Empire
Japan’s $21 billion quirky discount chain eyes growth as succession looms.
Takao Yasuda in 2022.
Photographer: Kevin Lim/Singapore Press/AP Photo
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Step inside a Don Quijote and it feels like a carnival squeezed into a supermarket — blaring jingles, neon signs and aisles so crammed with everything from nostril-hair wax to luxury handbags that shoppers can lose all sense of time.
It’s a vision crafted by Takao Yasuda, who over three decades built the discount chain — known overseas as Don Don Donki — into one of Japan’s most flamboyant retailers.
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