Brawl Stars logo is getting a refresh with the next update! โจ
WHY? The short answer is:
๐ The old logo started feeling dated and too complex when competing with other brands with more modern looks
๐ โBrawlโ is the core of the brand, but it was not very strongly represented in the logo
๐ We wanted to bring our game logo and app icons closer together
The new logo tackles these challenges while maintaining the legacy and some of the key elements that made the older Brawl logo so iconic
THE LONG VERSION!
We also wanted to share more details regarding the process and reasons for this logo change, so that you can have a more informed rant
THE CHALLENGES WITH THE OLD LOGO
๐ Lack of Brawl emphasis: โBrawlโ is the core of the brand and the most recognizable part of the game name that everyone uses to refer to it, but in the old logo, the first thing you see is actually โStarsโ due to the dominant color and font size
๐ Complexity: The old logo contained a lot of different elements all put together, making it hard to read in different contexts and sizes
๐ Weak adaptability: Related to the above, using the logo in any place outside of the game or our channels (such as ads, merch, collabs, etc) has proved challenging and often resulted in less than great results
๐ Aged design: Competing for attention in the logo world is tough, and the old logo design was starting to lag behind many other brands that went through these updates
๐ The game logo was also too different from the app logo, with the skull being a minor element of the old logo, as opposed to the app version
Tackling and overcoming these challenges are the main reasons behind this logo change, and our hypothesis was that a new and refreshed look would help on these fronts and improve how the brand is perceived and recognized. Still, despite all this, we didnโt want to make a change that would throw away the legacy that the old logo represented because this was never intended to be a rebrand, but rather an evolution or update
This said, we then tested several logo options, ranging from small updates of the old design to strong new directions (for the sake of science). The results came in, and our hypothesis was further backed. The new logo came out as the best performing and received the most positive feedback from the test user groups. Actually, some of them even thought the new logo was the official one, due to its connection with the app logo
Lastly, we made some small tweaks to the winning option before signing off on it, ensuring that the logo's core identity remained intact, with the skull element, colors, and font style remaining fairly similar and thus preserving Brawlโs identity!
To finalize and highlight again, this is not a rebrand of Brawl. Itโs just a logo update to keep up with the times, better express the Brawl identity, and better adapt to all the contexts where a logo is used!
Q&A
๐ When is the new logo replacing the old logo?
When the next update lands, which is planned to be released in the first week of September 2025
๐ Does this mean that Brawl as a brand is changing?
This change is an evolution of our logo, not a rebranding. Weโre still the same old Brawl that you know and hate
๐ Do I get compensation for this logo change?
ยฏ\_(ใ)_/ยฏ
๐ Are the localised and related logos also changing?
Yes, all Brawl logos will change with the update. Other Brawl-related logos, such as the ones from Brawl Stars Championship or Brawl Talk, will also get updated at a later date, following the new designโs direction
