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July 2025 U.S. Video Game Market Highlights from Circana & Sensor Tower:
A big month for Garena’s Free Fire helped lift video game content spending higher in July compared to a year ago, while Nintendo Switch 2 drove gains in hardware (while surpassing 2 million units sold along the way).
U.S. Video Game Market July Spending Trend - July 2025 projected U.S. total spending across video game hardware, content and accessories grew 5% when compared to a year ago, to $5.1 billion. Year-to-date spending is now 1% behind 2024’s pace, at $32.6 billion.
July 2025 Top 20 Best-Selling Premium Games - U.S. (Dollar Sales, Physical and Digital from digital data sharing publishers, excludes add-on content)
2025 Year-to-Date Top 20 Best-Selling Premium Games - U.S. (Dollar Sales, Physical and Digital from digital data sharing publishers, excludes add-on content)
Hardware - Monthly hardware spending grew 21% when compared to a year ago, to $384M. This is the highest hardware spending in a July month since the $441M achieved in July 2008.
Mat Piscatella
@matpiscatella.bsky.social
Hardware - Nintendo Switch 2 has now surpassed 2 million units sold in the US life-to-date. It is currently 75% ahead of the unit sales pace set by the original Nintendo Switch.
August 27, 2025 at 10:00 PM
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Hardware - Nintendo Switch 2 drove July’s hardware spending growth. July dollar sales of PS5 hardware fell 47% compared to a year ago, while Xbox Series spending dropped by 69%. Nintendo Switch spending declined 52% year-on-year.
Hardware - Nintendo Switch 2 was the best-selling video game hardware in units and dollars for both July and 2025 year-to-date. PlayStation 5 ranked 2nd across both measures and time periods.
Content - July video game content spending increased 4% when compared to a year ago, to $4.5B. The increase was driven by growth in the mobile (+7% in July vs a year ago, to $2.3B) and non-mobile subscription (+21%, $0.5B) segments, which offset a 9% drop in spending on Console.
Content - Year-to-date spending on non-mobile video game subscription services is now 19% higher than a year ago, at $3.6B.
Content - EA Sports College Football 26 was the best-selling premium video game of July, while the EA Sports MVP Bundle ranked 2nd. For the 2025 year-to-date period, EA Sports College Football 26 debuted as the #3 best-selling title with the EA Sports MVP Bundle placing 12th.
Content - Donkey Kong Bananza’s physical sales were high enough to place it 3rd on July’s best-selling games chart while ranking 20th for 2025 year-to-date. It was also the best-selling game of July on Nintendo platforms.
Content - Tony Hawk’s Pro Skater 3 + 4 ranked among the top 4 best-selling games of the month on each of the PlayStation, Xbox, Nintendo and aggregated PC platforms charts.
Content - Sensor Tower reports the top 10 mobile games by consumer spend in July and the chg vs June as: MONOPOLY GO!, Royal Match, Last War: Survival, Candy Crush Saga, Whiteout Survival, Free Fire (+7), Clash Royale (+2), Kingshot (+3), Township (-2), and Royal Kingdom.
Content - “July 2025 was an explosive month, with 7% US consumer spend growth over July 2024 and significant upheaval in the top 10. Perhaps most shocking was the arrival of Free Fire at #6,” said Sam Aune of Sensor Tower.
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Does this still make it the fastest-selling console ever in its second month in the United States?
Yes, after 2 months in market Switch 2 remains slightly ahead of PlayStation 4.