Life Has Gotten Surreal in China

Labubu appears to be yet another sign of China’s global success. Figurines of the grinning, pointy-eared elf, marketed by a Chinese company called Pop Mart, are so wildly popular that fans around the world go to great lengths to get their hands on them. Many of them come in “blind boxes,” meaning that the consumer gets to see the contents only after purchase. The Chinese state news agency Xinhua boasted in mid-June that the Labubu craze “signals a broader shift in China’s role on the global stage”: The country is becoming a cultural center.

At home, however, the Chinese Communist Party is working to dampen the enthusiasm. A June article in its main newspaper, the People’s Daily, criticized the “out of control spending” on blind boxes and similar products among minors who are “irrational” in their decisions and called for tighter regulation to prevent such objects from becoming “tools to exploit children’s wallets.”

Blind boxes are but one cultural trend to incur the party’s ire. In recent years, Chinese authorities have gone after video games and K-pop, comedy clubs and Halloween parties, gay and lesbian activists and women’s-rights advocates, tech entrepreneurs and financial advisers. The incessant crackdowns, and the campaigns of censorship or censoriousness, suggest that the Chinese regime is intent on not just eliminating opposition, but also micromanaging its people’s lifestyles, consumption, and beliefs.