At the beginning of the Rippaverse you said you were going to take on Marvel and DC. You talked a lot of trash about them (justifiably so) and built a business in opposition to them. That's why I originally bought in and so many others did too. That was conflict marketing and it worked wonders. This post feels like a subtle (not so subtle) jab at your detractors which is antithetical to this message about conflict marketing. But it's worse than actual conflict marketing or being 'professional' because it's somewhere in the lukewarm confusing middle. That IMO opinion is far more dangerous. Strong brands take strong clear positions. A real professional doesn't give unsolicited business advice unless that is their brand. You run a Comic company. A comic company thrives on good stories. Business advice does nothing to add value to your company or products. It's a complete waste of time and divides your attention. A professional doesn't care what the haters are saying. You talk a lot about 'business' which often feels like shots at Comicsgate but I believe your customers would rather hear about you talk about your stories and the Rippaverse. That's what Stan Lee did; He promoted the heck out of Marvel and his energy was infectious. He didn't give business advice and he wasn't focused on the haters. That's what a professional does. They focus on what matters. Either do that - fully be a professional OR fully lean into the conflict. One or the other. But to be in the middle, that is the most dangerous place to be. I think you have the right idea in terms of 'being professional,' to differentiate yourself, but the problem is you haven't fully committed to it. While I'm at it potentially burning bridges here's the hard truth about the Rippaverse: the stories and storytelling need to be better. This needs to be your primary focus. I wish you all the best with it.