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Opportunity to reinventing top-level domains (TLDs) with modern internet usage in mind would require balancing specificity, memorability, and flexibility. Here’s a skeptical, research-driven take on how to improve classifications:
Problems with Current TLDs:
- Overcommercialization:
.com
is meaningless now—used for everything from scams to startups. - Misalignment:
.org
is supposed to be for nonprofits, but companies like Google use.org
for open-source projects (e.g.,ai.google
). - Redundancy:
.store
,.shop
,.biz
all do the same thing. - Geographic confusion:
.us
is underused because everyone defaults to.com
.
Proposed Modern TLDs:
1. Replace .com
with .co
(or .corp
)
- Why:
.com
stands for "commercial," but everything is commercial now..co
is shorter, global, and already recognized (e.g., Twitter’st.co
). - Skepticism: Would legacy
.com
holders resist? Probably.
2. Replace .org
with .ngo
(Non-Governmental Org) or .pub
(Public Interest)
- Why:
.org
is too vague..ngo
is clearer for nonprofits,.pub
for public projects (e.g., Wikipedia could bewikipedia.pub
). - Problem: Would corporations squat on
.pub
for "public relations"?
3. Replace .us
(and other country codes) with .geo
+ subdomains
- Why: Country codes are outdated in a global internet. Use
.geo/us
,.geo/de
, etc., for geographic targeting. - Example:
nyc.geo/us
for a local NYC business. - Skepticism: Governments would hate losing control over country TLDs.
4. Replace .store
/.shop
with .tx
(Transaction)
- Why: E-commerce isn’t just "stores"—it’s transactions.
.tx
could cover marketplaces, crypto, payments. - Problem: Might be too abstract for average users.
5. New TLDs for Modern Use Cases:
.srv
(Service): For APIs, SaaS, and backend tools (e.g.,api.srv
)..tmp
(Temporary): For short-lived projects, event sites, or disposable links..id
(Identity): For personal profiles (replacing.me
or.name
)..ai
(Interaction): Not just AI—could cover chatbots, automation (but this is already happening).
Research-Backed Insights:
- User Behavior: People default to
.com
due to habit, not logic. A shift would require heavy enforcement (e.g., browsers auto-suggesting.co
). - Corporate Control: Amazon owns
.buy
, Google owns.app
—new TLDs risk further monopolization. - Security: Phishing thrives on obscure TLDs (e.g.,
.bank
could be spoofed as.bánk
).
Conclusion:
The best modern TLD system would be:
- Simpler (fewer redundant options).
- Functional (TLDs describe purpose, not legacy).
- User-centric (easy to understand, hard to spoof).
But realistically, inertia will keep .com
on top unless a forced migration happens (like IPv6 adoption). The internet doesn’t fix what’s "broken"—it layers complexity on top.
Activity
slammingprogramming commentedon Aug 11, 2025
Your skepticism about legacy TLD inertia and overcommercialization resonates strongly.
Building on your insights, I’d like to add some perspectives inspired by emerging decentralized networks like Betanet and how they might influence TLD reinvention:
1. Decentralized Naming Overlays vs. Traditional TLDs
Modern decentralized networks often implement self-certifying identifiers and multi-chain alias ledgers (as Betanet does) to sidestep traditional DNS entirely. This approach can greatly reduce legacy TLD control issues, phishing risk, and regional gatekeeping by governments. Instead of a fixed TLD hierarchy, names reflect cryptographic public keys verified on multiple blockchains with liveness proofs, making squatting and spoofing far harder.
2. Balancing Specificity and Flexibility via Alias Ledgers
While your suggested TLDs like .tx for transactions or .srv for services aim to provide purpose-driven namespaces, decentralized alias ledgers enable flexible, user-driven categorization layered on a cryptographically secured base ID. This can evolve organically without a rigid registry monopoly, potentially overcoming your concerns about corporate control and oversaturation.
3. User Behavior and Transition Challenges
Your point on user defaulting to .com due to habit is well-taken. Decentralized overlays might integrate better with browsers and apps by providing rich metadata and trust signals, helping users trust alternative namespaces without forcing a hard migration. Enforcement through user agent defaults and ecosystem buy-in will still be key.
4. Security Benefits from Cryptographically Bound Names
Phishing and spoofing are critical issues with traditional DNS. Cryptographic verification of peer IDs, combined with multi-chain finality and governance-backed emergency mechanisms, can drastically improve user confidence in domain authenticity—something purely name-based TLD reforms can’t guarantee on their own.
5. Geographic Namespace Reconsideration
Replacing country-code TLDs with .geo plus subdomains is an intriguing idea, but as you note, geopolitical control over namespace is deeply political. Decentralized naming might help here by letting geographic or community namespaces be self-governed or community-curated rather than centralized by governments.
Happy to discuss further or explore how such decentralized systems can interoperate with or gradually replace legacy DNS/TLD infrastructure.