Optimize your product discoverability

Customers can only buy products that they are able to find. One way customers find your products is to search by entering keywords, which are matched against information such as title and description that you provide for a product.

By providing relevant and complete information for your product, you can increase your product's discoverability which could lead to increased sales. Below are some general guidelines to improve your product discoverability.

The product title is often the first piece of information customers see about your offering, so it has to clearly and concisely communicate the key details about your product. You only have a brief moment to capture the attention of potential shoppers, so your Amazon product title should be similar to what would appear on the physical packaging: an impactful summary of your product.

Product title should be informative, concise, and adhere to our guidelines. To learn more, go to Product title requirements.

Bullet points and product description are highly effective ways to highlight the key features and benefits of your product. Bullet points appear directly on the product detail page and allow you to include up to five descriptive points. Crafting well-written, informative bullet points can help boost sales, as customers rely on this content to quickly understand a product's distinguishing characteristics and decide if it meets their needs. To learn more, go to Product bullet points requirements.

The product description, presented in paragraph form on the detail page, should provide an elaboration on the key features and uses of your product. This section allows you to go into more depth, including details like product usage, benefits, technical specifications, and the best applications for the item. The product description should be concise, clear, and engaging, enticing potential buyers while providing all necessary information to make an informed purchasing decision. To learn more, go to Product detail page rules.

You can add search terms for your products. These search terms should only include generic words that enhance the discoverability of your product. For example, if you're selling headphones, your search terms can contain synonyms such as "earphones" and "earbuds". These are hidden from customers and can be updated in the Generic Keyword field of your listing.

To find examples and guidelines on updating generic keywords, go to Use search terms effectively.

Product classification

Proper product classification is the key to organize items into relevant categories and subcategories. By updating Item Type Keyword values, you can ensure your products are placed in the most relevant subcategories. This helps customers easily discover your offerings as they browse and search on Amazon.

If the product classification information you provide is missing, inadequate, or incorrect, it will be difficult for customers to find your products. Taking the time to carefully classify your items by updating relevant Item Type Keyword is essential for improving product discoverability and driving sales. To learn more, go to Accurately classify your products.