Instamart takes a step forward—only to find itself two steps behind
Summary
Instamart went on an expansion spree to take on rivals. But now overcapacity is weighing it down.
NEW DELHI : After a year of steroid-fueled dark-store expansion to outpace rivals, Instamart is now staring at leaner carts.
Its orders per dark store per day have fallen 22% over the past nine months, from a peak of 1,260 recorded during the second quarter of 2024-25 to 985 by the first quarter of 2025-26.
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