Brought to you by:
Parag Milk Foods: Driving Growth through Brand-Building in India's Dairy Industry
Akshali Shah, the promoter of Parag Milk Foods, was excited about the success of her brand, 'Pride of Cows,' which, despite being super-premium, was growing fast in the Indian market. The other two…
- Length: 22 page(s)
- Publication Date: Mar 6, 2024
- Discipline: General Management
- Duration: 46 minutes
- Product #: W34557-PDF-ENG
What's included:
$4.95per student
degree granting course
$8.95per student
non-degree granting course
Get access to this material, plus much more with a free Educator Account:
- World-famous HBS cases and simulations
- Course material from 60+ global publishers
- Teaching Notes from the material's author
- Up to 60% off materials for your students
Already registered? Sign in
Akshali Shah, the promoter of Parag Milk Foods, was excited about the success of her brand, 'Pride of Cows,' which, despite being super-premium, was growing fast in the Indian market. The other two brands- 'Gowardhan' and 'Go' brands were performing well. However, her mind was continuously distracted with the thought of scaling up and 'What next for Parag Milk Foods (PMF)'? The Indian dairy market had been primarily about liquid milk and was highly commoditized due to a lack of differentiation and premiumization. She had to make decisions on how to scale up. Should the company introduce more products or consolidate the existing ones?
Learning Objectives
This case can be used as part of the core marketing management course within a full-time master of business administration or executive education program to highlight brand-building concepts. It can also be used in a course on strategic brand management to deliver the concept of brand identity. The case's primary focus is on appreciating the significance of the brand key, which aligns with the brand strategy. After working through this case and assignment questions, students will be able to do the following: Highlight the importance of brand building in driving business growth. Understand how companies create multiple brands in their portfolio with minimum cannibalization. Familiarize themselves with the concept of brand identity and how this governs brand execution.
Details
Pub Date:
Mar 6, 2024
Discipline:
General Management
Subjects:
Geographies:
India
Industries:
Accommodations,Restaurants and food service industry
Source:
Ivey Publishing
Product #:
W34557-PDF-ENG
Length:
22 page(s)
Duration:
46 minutes
