Rinkai Inc., operator of one of Kanagawa's leading cram schools, Rinkai Seminar, celebrated its 50th anniversary with the opening of the SAKURA TREE building. WOW was tasked with producing the video content for an LED monitor in the building's first-floor entrance. The visual concept for the motion graphics is built around cherry blossoms and the sea. This idea was inspired by "Sakura Juku," the precursor to Rinkai Seminar, and by the company's headquarters in Yokohama. The powerful animation shifts between concrete and abstract forms to express the Rinkai spirit of continuous evolution and change.