Meta: Strong Ads Growth Doesn't Change Our Thesis

Jul. 31, 2025 1:52 PM ETMeta Platforms, Inc. (META) Stock, META:CA StockMETA, META:CA10 Comments

Summary

  • Meta Platforms, Inc. delivered a stellar quarter with strong ad performance, especially in Asia-Pacific and Rest of World, driving double-digit after-hours share price growth.
  • Despite impressive user and revenue growth, Meta's massive spending—particularly in Reality Labs—continues to weigh heavily on margins and cash flow.
  • Much of Meta's revenue growth is driven by raising ad prices, a strategy that may not be sustainable long-term and could hinder future earnings growth.
  • Given high valuation, unsustainable ad pricing, and weak underlying financials, I continue to recommend against investing in META stock at current levels.

Mobile display with logo of Facebook, WhatsApp and Instagram apps in hand against blurred META logotype on white monitor

Kira-Yan

Meta Platforms, Inc. (NASDAQ:META) saw double-digit after-hours share price growth following Q2 earnings, pushing its market cap towards $2 trillion. The outperformance more than makes up for the company's 5% underperformance since we argued that its

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About META Stock

SymbolLast Price% Chg
META
773.4411.25%
Pre761.60-1.53%
Chart
Combination chart with 2 data series.
The chart has 1 X axis displaying Time. Data ranges from 2025-07-28 09:30:00 to 2025-07-31 16:00:00.
The chart has 1 Y axis displaying values. Data ranges from 692.63 to 783.96.
End of interactive chart.
Market Cap
$1.75T
PE (FWD)
25.18
Yield
0.27%
Rev Growth (YoY)
19.38%
Short Interest
1.18%
Prev. Close
$695.21
Compare to Peers

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Related Stocks

SymbolLast Price% Chg
META
773.4411.25%
Pre:761.60-1.53%
META:CA
42.2010.88%
Chart
Line chart with 2 lines.
The chart has 1 X axis displaying Time. Data ranges from 2025-07-28 09:30:00 to 2025-07-31 16:00:00.
The chart has 1 Y axis displaying values. Data ranges from -4.09 to 8.59.
End of interactive chart.