Business
ONDC: Why India’s Open Digital Bazaar Is Not Taking Off
Karan Kamble
Jul 18, 2025, 01:14 PM | Updated 01:45 PM IST
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It is a compelling idea, even carries an air of nobility: wrest back control of digital commerce from the few who dominate it and return it to the masses.
Led by the government, backed by various trusted public and private partners, and tried out by many who gravitated to its promise, the idea is seen as a potential successor in terms of impact to the Unified Payments Interface (UPI) in India’s digital infrastructure-building journey.
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Karan Kamble writes on science and technology. He occasionally wears the hat of a video anchor for Swarajya's online video programmes.
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