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China Memes & Viral

Hidden Cameras and Taboo Topics: The Many Layers of the “Nanjing Sister Hong” Scandal

Behind the hashtag about Nanjing’s cross-dressing ‘Sister Hong’: from legal implications to viral spectacle.

Manya Koetse

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A 60-year-old man from Nanjing became the biggest trending topic on Weibo recently after news circulated that he had cross-dressed as a woman, lured 1,691 men into having sex with him, recorded the encounters, and then spread the videos online. It was suggested that he had exposed the men to HIV and infected at least eleven of them.

That particular story turned out to be inaccurate, but the real story behind the sensationalism was strange enough to pique the interest of countless netizens.

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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China ACG Culture

The Next Labubu: What the Rise of Wakuku Tells Us About China’s Collectible Toy Wave

From ugly-cute rebellion to a new kind of ‘C-pop,’ the breakout success of Wakuku sheds light on Chinese consumer culture and the forces driving China’s trend toy industry.

Manya Koetse

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China ACG Culture

Inside the Labubu Craze and the Globalization of Chinese Designer Toys

Labubu is not ‘Chinese’ at all—and at the same time, it is very much a product of present-day China.

Manya Koetse

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What’s on Weibo is a reader-supported publication, run by Manya Koetse (@manyapan), offering independent analysis of social trends in China for over a decade. To receive new posts and support our work, consider becoming a paid subscriber.

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