Apple Pay penetration, online and offline, in 19 countries worldwide in Q1 2025

Apple Pay use in the United States was higher than in France or Canada by early 2024, although not when it came to in-store payments. When comparing two questions from Statista's Consumer Insights,

out of 100 respondents from France indicated they had used Apple Pay in a store or restaurant - with an additional out of 100 saying they used Apple Pay during this same time for online payments. The market share of Apple Pay on websites was also higher in the United States, Canada, and Japan than in Europe.

How many Apple Pay users are there per country?

Apple rarely shares information on Apple Pay. Its financials place it under the company's Services segment - combining it with figures on the Apple App Store or Apple TV. Local banks that offer Apple Pay are contractually not allowed to share user numbers or transaction counts. Domestic surveys - which are often only done locally and cannot be compared against those of other countries - tend to ask whether consumers use Apple Pay but rarely ask for specific transaction figures. The last available estimate on global Apple Pay users is that over

million people activated the service on their iPhones. Roughly out of 10 Apple Pay users are from the United States.

Online versus offline

Apple Pay is frequently associated with proximity mobile payments - paying with mobile devices in physical stores using NFC or contactless technology. China is the country with the highest adoption of such tap-to-pay transactions. This technology was noticeably popular in Asia-Pacific, more so than in North America or Europe. The situation was different when looking at Apple Pay acceptance in e-commerce: English-speaking countries - especially the United States - tend to already accept Apple Pay in 2022.