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APA PsycArticles: Journal Article

Cool people.

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Pezzuti, T., Warren, C., & Chen, J. (2025). Cool people. Journal of Experimental Psychology: General. Advance online publication. https://doi.org/10.1037/xge0001799

What does it mean to be a cool person? Is being cool the same thing as being good? Do the attributes of cool people vary across cultures? We answer these questions by investigating which values and personality traits are associated with cool people and whether these same attributes are associated with good people. Experiments with 5,943 respondents in Australia, Chile, China (Mainland and Hong Kong), Germany, India, Mexico, Nigeria, Spain, South Africa, South Korea, Turkey, and the United States revealed that many of the attributes associated with cool people are also associated with good people. Cool and good, however, are not the same. Cool people are perceived to be more extraverted, hedonistic, powerful, adventurous, open, and autonomous, whereas good people are more conforming, traditional, secure, warm, agreeable, universalistic, conscientious, and calm. This pattern is stable across countries, which suggests that the meaning of cool has crystallized on a similar set of values and traits around the globe. We build on the results to advance a theory of the role that coolness plays in establishing social hierarchies and changing social and cultural practices and norms. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

Impact Statement

Our research identifies six core attributes of cool people. Specifically, cool people tend to be powerful, hedonistic, adventurous, autonomous, open, and extraverted. Surprisingly, the attributes of cool people vary little across cultures. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

What makes people cool?

What is it about?

We identify six core attributes of cool people. They are powerful, extraverted, hedonistic, autonomous, adventurous, and open to new things. Surprisingly, the attributes that make someone cool vary little across cultures.

Why is it important?

Everyone has an opinion about what is cool. However, little research has examined what makes people cool using scientific methods. Our research addresses this issue and identifies six uniquely cool attributes. It is also important to show that the attributes that make people cool are the same around the world. This sheds some light on cool people's role in society.

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Todd Pezzuti
Copyright
  • Holder: American Psychological Association
  • Year: 2025