Geoffrey A. Moore
Best-selling author of Crossing the Chasm

The Infinite Staircase

As more and more people step away from a traditional religious framework and seek fresh answers that work for the evolving world, ethics shouldn’t lose its ground. In his forthcoming book, The Infinite Staircase: What the Universe Tells Us About Life, Ethics and Mortality, Geoffrey Moore is offering readers a complete look at how the universe has evolved and our ethical place within it.

As Moore says in the book, “Our core sense of good and bad does not come from above. It is neither transcendent nor divine. Rather, it is inherent in our mammalian upbringing.”

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Piecing Together the Story of Existence and Meaning

Why I Wrote This Book

Some time ago I became fascinated by a whole series of narratives about how things came to be. The Big Bang. Darwinian natural selection. Molecular biology of the cell.  Memes. Emergence and complexity. Each was compelling in its own right, but what was the overarching narrative that brought them all together?  How did we actually get from the Big Bang to the Big Mac? That’s what I wanted to see if I could figure out.

To begin with, how did we get from the Big Bang to the first sign of life on Earth? Nick Lane’s books were a big help here.  Then the question was, given a world full of bacteria and not much else, how did consciousness ever emerge?

Daniel Dennett had some interesting ideas, but at the end of the day, I found I had to make my own way. Then the question was, how did language emerge, and what impact did it have? Here I was closing in on my graduate work in literature and thus was feeling increasingly confident. All that teed me up for the big finale: At the end of the day, when you pull it all together, can you come up with a theory of everything? Here I reconnected with an old friend, Stephen Pepper’s World Hypothesesa book that had a big impact on my PhD dissertation and one I had taught to undergraduates at Olivet College in a course called Conceptual Models. That provided the foundation for the top stair in my infinite staircase.

So, with a lot of help from these friends, I did feel as if I had pieced together an end-to-end story of how we got from there to here. But so what? What did any of this have to do with the business of living? That started a whole new train of thought, effectively the second half of the book.  The kickoff was the realization that there could be no transcendental authority for morality. That was a blow. We need morality to live a decent life. But without a transcendental authority, we have to build our strategy for living from the bottom up, starting with our mammalian heritage, then graduating to our uniquely human frame of reference. That was a journey I had never made before.

And that led to the book as it is today. It is my best effort at answering two sets of questions most people ask themselves at one point or another in their lives. The first one is, what is going on around me? What have I got myself into? What sense can I make of it? And then second, assuming there is some sense to make of it, what am I supposed to do? How am I supposed to act? Where can I find meaning? Does meaning even exist?

This book represents my best shot at answering those questions. Now that I have put it out there, I am very interested to learn what you think. I hope you will contribute to the dialog in the comments sections of the accompanying articles for this book.

Geoffrey Moore

The Infinite Staircase

What you will see in this book

A comprehensive reply to a very simple question: “What is going on?”

An unexpected bridge between metaphysics and ethics

The Infinite Staircase

A narrative of creation as miraculous as any religious text has ever presented

A foundation for ethics independent of divine authority or sacred texts

Harry-Beckwith
Who are we? The answer to this question, the central question of the humanities, has prompted many different answers. None of the better-known answers to that question, as Geoffrey demonstrates, are wrong; each is merely incomplete, a piece of the puzzle. With the puzzle assembled, Geoffrey turns to the second critical question: How should we behave - and why? He then deftly points out that the answer to this questions flows from the answer to the first: ethical behavior is advantageous to us as individuals and necessary to us as societies, and does not require the added directive of religion. This is a daring book to be sure - a dare that Geoffrey has answered with his trademark concision and clarity. And like all daring acts, it produces a thrill one for which I always will be grateful...
Harry Beckwith
New York Times bestselling author of Selling the Invisible
Marc-Benioff
For many years, I’ve had the benefit of sage advice from Geoffrey Moore, one of the world’s most influential business strategists. In this profound, remarkable work, he explores the meaning of human existence and opens our minds to a new paradigm for understanding our place in the universe and a set of strategies for living an ethical life.
Marc Benioff
Chair and Chief Executive Officer, Salesforce
tim-brown
At IDEO we apply design thinking to our client's toughest challenges. In The Infinite Staircase, Geoffrey Moore has used his own design thinking skills to take on the challenges of embracing a science-based understanding of how life emerged on Earth and finding within it the foundations for leading an ethical life. It is a tour de force in its own right and a book for our times.
Tim Brown
Chair of IDEO and author of Change by Design
Guy-Kawasaki
Geoffrey Moore has crossed the chasm from marketing to metaphysics. The result is breathtaking.
Guy Kawasaki
Silicon Valley Marketing Guru
safi-bahcall
Geoffrey Moore’s The Infinite Staircase, is an elegant exploration of grand questions that will change how you see the world.
Safi Bahcall
Bestselling author of Loonshots
Harry-Beckwith
Who are we? The answer to this question, the central question of the humanities, has prompted many different answers. None of the better-known answers to that question, as Geoffrey demonstrates, are wrong; each is merely incomplete, a piece of the puzzle. With the puzzle assembled, Geoffrey turns to the second critical question: How should we behave - and why? He then deftly points out that the answer to this questions flows from the answer to the first: ethical behavior is advantageous to us as individuals and necessary to us as societies, and does not require the added directive of religion. This is a daring book to be sure - a dare that Geoffrey has answered with his trademark concision and clarity. And like all daring acts, it produces a thrill one for which I always will be grateful...
Harry Beckwith
New York Times bestselling author of Selling the Invisible
Marc-Benioff
For many years, I’ve had the benefit of sage advice from Geoffrey Moore, one of the world’s most influential business strategists. In this profound, remarkable work, he explores the meaning of human existence and opens our minds to a new paradigm for understanding our place in the universe and a set of strategies for living an ethical life.
Marc Benioff
Chair and Chief Executive Officer, Salesforce
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The Infinite Staircase

The Infinite Staircase presents metaphysics and ethics specifically crafted for the 21st century. We live in a time when extraordinary advances in science have made possible new secular explanations for how the universe came to be, and how life itself may have arisen through self-organization without divine intervention, including the emergence of consciousness and with it all that humanity values.

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