AI is turning the ad business upside down
At the industry’s annual event in Cannes, executives are feeling the heat
The advertising business sells nothing so well as itself. This talent was on full display at the industry’s annual awards in Cannes, which began on June 16th. Advertising “not only pushes creative boundaries but also demonstrates the tangible impact creativity can have on business and society,” declared one festival bigwig. Trophies were solemnly awarded to campaigns promoting beer, chocolate and the New Zealand Herpes Foundation.
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