Beijing is inviting American influencers to join a 10-day, all-expenses-paid trip through China this July, as “part of Beijing’s efforts to boost people-to-people exchanges and showcase the real China” 
enlisting Americans to spread 
CCP propaganda.
The initiative, titled “China-Global Youth Influencer Exchange Program” (中美青年博主交流营), seeks to enlist young social media influencers with at least 300,000 followers to collaborate with content creators, according to recruitment posts by state-affiliated media outlets, including China Youth Daily (en-cyd.youth.cn/china/202506/t).
Last year, Xi Jinping had called for more exchanges between Chinese and American universities, after previously announcing a plan to welcome 50,000 American students to China.
Another post in College Daily, a publication particularly targeting Chinese students in North America, specified that applicants for the exchange program based in the US, should be active on platforms such as Instagram, YouTube, TikTok and X, and should “love Chinese culture” and “have no history of bad behaviors.”
It called on Chinese students overseas to encourage influencers in their circle to apply, and said the successful candidates will get China’s official invite as well as special assistance from the state to process their visas.
The trip intends to take the participants across five Chinese cities — Suzhou, Shanghai, Shenzhen, Handan and Beijing, and will cover China’s e-commerce hubs, the headquarter of companies such as Xiaohongshu Technology Co and BYD.
The influencers will also partake in cultural activities such as Taichi and be able to live-stream their trip to the Great Wall. Working with Chinese social media influencers on ideas, and getting their content promoted by state media will be part of the deal.
Social media content from western influencers traveling through China post-Covid have won praise from the state media for their authentic portrayal of everyday life in the country. In April, American streamer IShowSpeed’s visit to China sparked widespread curiosity among fans about advancements in Chinese technology.
Authorities have tapped social media influencers to check negative information and promote positive contents. In 2023, think-tank Australian Strategic Policy Institute analyzed over 120 foreign influencers, mostly active on Chinese social media, received the state’s help to grow their influence in return for content that praises and spreads Beijing’s narrative.
bloomberg.com/news/articles/
mp.weixin.qq.com/s/KpnT_blgsDhH
