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Mind

How to use psychology to feel better about how you look in a swimsuit

Recent research delves into our issues with "seasonal body image dissatisfaction", says David Robson, who has advice on how to combat it during the summer months

By David Robson

11 June 2025

Aerial view of a crowded beach from above, praia de Nazar?, Portugal, Europe; Shutterstock ID 2189816843; purchase_order: -; job: -; client: -; other: -

Are these holidayers experiencing “seasonal body image dissatisfaction”?

Shutterstock/puyalroyo

It feels like we have barely left winter in the northern hemisphere, yet here we are nearing midsummer day. The sight of the sun blazing in the sky can mean only one thing: a slew of lifestyle articles and social media posts advising us how to get “beach-body ready”.

A friend recently mentioned that he dreads the summer for this very reason. “I’ve given up even trying to get a six-pack,” he told me. “But I feel so self-conscious with my shirt off.”

His comments left me wondering whether this was a common phenomenon. Sure enough, I found a handful of recent papers about “seasonal body image dissatisfaction” – and some advice on the best ways to prevent it.

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