Business Analysis

Could a Custom Scent Be the Thing Your Project Is Missing?

AD PRO delves into the heady world of "olfactory branding" and how scent could take your interior design project to the next level
illustration of woman smelling
Illustration by Christina Zimpel

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A subtle whiff of milk, steamed rice, iris, and sandalwood permeates throughout the Wing. At the ladies-only coworking space, it’s not just the sumptuous suede seating, the flattering lighting, or the witty wallpaper that creates such a warm, convivial ambience. A custom scent, common to its five locations in New York, Washington, D.C., and Los Angeles, is a vital albeit invisible layer of its interior design.

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