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Why Apple can’t just quit China

Patrick McGee, author of the new book Apple in China, on the too-close-to-break relationship between the world’s second-most valuable company and its biggest geopolitical rival.

The exterior of a modern Apple Store featured prominently with a large Apple logo, showcasing a glass front reflecting the outlines of a contemporary building, illuminated windows, and silhouettes of people visible inside the store.
Kevin Frayer/Getty Images
Kevin Frayer/Getty Images

Patrick McGee’s new book, Apple in China: The Capture of the World’s Greatest Company, is out this week, just as the U.S. and China agreed to lower tariff levels for 90 days, with levies on Chinese imports dropping to 30% from up to 145%. 

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Apple, the world’s second-most valuable company, is caught between the U.S., its home country, and China, its primary manufacturing base. Over the past few years, Apple has set up more production lines in Vietnam and India, and Chief Executive Tim Cook recently said most iPhones sold in the U.S. would be made in India. The company has also pledged to buy chips from TSMC’s Arizona plant and to make servers in Texas starting next year. 

Yet McGee, who reported on Apple for the Financial Times, argues that the company is still far from withdrawing from China. The company has invested billions of dollars in talent and equipment in China, and the country’s authoritarian government now has more influence over Apple’s fate than any other country, he writes. As China and the U.S. held their closely watched trade talks, McGee spoke to Rest of World about where Apple stands. 

The interview has been edited for length and clarity.

What is the main thrust of your book? 

My argument is essentially that Apple is playing the role of Prometheus handing the Chinese the gift of fire. Apple’s influence on China exceeds that of the Marshall Plan’s impact on Europe after World War II. 

Apple acknowledges that it’s trained 28 million workers in China since 2008. It’s greater than the labor force of California. And the figure is a decade old, but they were investing $55 billion a year in China.

The Achilles heel of the company is that everything is made in China … [and] we were not putting enough attention on it.

Apple has been expanding its manufacturing presence in countries like India and Vietnam. Do you think Apple is on its way to reduce its reliance on China? 

I think Apple wants the perception that they are moving a lot to India, that they are responding to what Donald Trump is asking for. And they want the reality of continuing to build as much as they can out of China because its capabilities there are second to none.

If next year you buy an iPhone and it says “Made in India” on the box, that phone will not be any less dependent on the China-centric supply chain than any other iPhone you have ever purchased.

If for some reason something hits the fan in China, no iPhones will be made in India because all of the sub-assembly, and the years of work leading up to it, is still all taking place in China.

The Achilles heel of the company is that everything is made in China.

Why is Apple so slow on diversifying out of China? Is the company worried about anything happening to its supply chains there? 

One is that China can make it really difficult for them. Are they going to more publicly move things to India? And say “yep, we are rounding down our investments in China?” 

I quote someone saying that they need to walk out of China, but they can’t run. If they run, they risk the ire of Beijing as well as the Chinese consumers. But if they go too slowly, then they remain stuck in China. So they have to find this perfect pace to exit because they can’t become the poster child of de-risking from China. 

I have got sourcing that Apple has told China, “OK, more stuff is going to India, but the supply chain is becoming more and more Chinese.” The rise of the “red supply chain,” which includes companies like BYD, [electronics firm] Luxshare, [acoustic parts maker] Goertek, and [semiconductor company] Wingtech, is of geopolitical importance.

Can Apple replicate its powerful supplier network in China elsewhere? 

I wouldn’t say never, but I’m not optimistic. I think China was a once-in-a-century partner that operated at a level of investment, of speed, of political quickness that it’s going to be really difficult for any other country to replicate.

Things are moving to India, just way more slowly than anybody seems to understand. Apple started with zero phones made in China in 2007. By the end of the year, they had made 3 or 4 million. And by 2014, they were building about 200 million phones. 

A decade later [2017], the first phones were made in India. And by 2024, about 25 million phones were made in India. At best, the diversification to India has happened at one-tenth the speed that happened in China a decade earlier. 

Why Vietnam is so proficient at manufacturing is that they are close enough to China to be able to get all the materials and components. But if something blew up in China, again, you wouldn’t be like, Oh well, thank God for doing this in Vietnam. Because in that scenario, Vietnam would be as exposed to China as anybody else is.

It’s America’s most iconic company and it’s a bargaining chip of Beijing.

You write that the supply chains Apple cultivated have also benefited China’s homegrown tech giants. Apple is now losing market share to Chinese brands like Huawei and Xiaomi; are the Chinese tech industry and consumers ready to live without Apple? 

The reason why Beijing at the moment would not take any action against Apple is because they learn so much from them. For instance, the Vision Pro headset is all being assembled by Luxshare. So you can imagine it’s a bunch of Ph.D.s from Apple teaching them how to do it.

I don’t know that iPhone share is going to fall apart anytime soon, just because there are so many other reasons why, if you’re in that ecosystem, you stick with it. But consumer loyalty is less explicit in China. So many of the applications that they use are not from the app store, but the WeChat universe. And Chinese customers have reasons for supporting a national champion. 

As China and the U.S. negotiate tariffs and trade now, can Beijing use Apple as a bargaining chip? 

The way you phrased the question is already really revealing, right? You didn’t ask, can Washington use Apple as a bargaining chip?

That’s a crazy thing to say, that it’s America’s most iconic company and it’s a bargaining chip of Beijing’s. Yeah, I mean, you’re totally right. Beijing clearly has more of a hold on Apple’s day-to-day operations than Washington does.

China Outside China

India’s richest man can’t crack e-commerce, even with Shein

Early data shows the partnership is off to a slow start, as Reliance’s retail machine struggles to cement its place in a market dominated by Amazon and Walmart.

A vibrant digital illustration featuring a businessman in a suit pushing a shopping cart filled with products, including a blue dress, while a drone hovers above. The background depicts a city skyline and stylized line graphs indicating growth. Several handshake icons are visible on the left, and a smiling figure in a suit with crossed arms is seen in the bottom right corner.
Minet Kim for Rest of World
Minet Kim for Rest of World
  • Reliance brought Shein back to India five years after it was banned.
  • Shein’s reentry comes as Reliance Retail’s growth slows and its IPO dream remains distant.
  • Shein uses sophisticated AI to monitor demand and supply, but it is unclear how much Reliance is successfully leveraging it.

Online retail continues to elude India’s richest man.

The SheiniSheinFounded in China in 2008 and headquartered in Singapore, Shein is a fast fashion brand that grew rapidly through exposure on social media.READ MORE India app, launched by Mukesh Ambani’s Reliance Retail in partnership with the Chinese fast-fashion giant, has struggled to gain traction in a market where Amazon and Walmart have been fighting neck-to-neck for nearly a decade. Downloads for Shein India nosedived from 50,000 a day shortly after its launch in early February to 3,311 in early April, according to AppMagic, a U.S.-based app performance tracker.

In April, when U.S. tariffs hit China, the app saw renewed interest as it was in the news, but experts are unclear on whether this growth is sustainable.

“Unlike earlier times, now … [the] market is saturated with multiple options and offers, and user interest can quickly dwindle,” Yugal Joshi, partner at global research firm Everest Group, told Rest of World.

Kushal Bhatnagar of Indian consulting firm Redseer, however, sees the late-April spike as a healthy sign, given that Reliance has yet to run paid marketing campaigns for Shein. 

Reliance Retail declined to respond to Rest of World’s queries about its partnership with Shein.

Reliance launched Shein for India five years after the original Shein app was banned in the country over border tensions with China. But the Shein that has returned is entirely separate from Shein’s global platform: Rather than selling made-in-China clothes and accessories directly to consumers, Shein now operates as a technology partner, while Reliance Retail handles the heavy lifting — from sourcing and manufacturing to distribution. All consumer data is managed by the Indian company.

The partnership is part of Ambani’s broader effort to overhaul his retail business, whose valuation fell to $50 billion in 2025 from $125 billion in 2022. Although the company has made a push into digital platforms like JioMart, Ajio, and most recently Shein India, the bulk of its retail revenue still comes from its 18,000 physical stores.

Lagging behind Amazon and Walmart-backed FlipkartiFlipkartFlipkart, founded in 2007, is one of India’s oldest e-commerce companies, and is owned by Walmart.READ MORE, which together control nearly 60% of India’s e-commerce market, Reliance has spent years trying to break into the sector. Between 2020 and 2025, Ambani’s group acquired majority stakes in companies spanning digital services, online pharmaceuticals, and quick commerce. But the investments have yet to position Reliance as a serious challenger to Amazon and Flipkart. 

Analysts say the Indian behemoth hopes to leverage Shein’s artificial intelligence-powered trendspotting and automated inventory systems to pursue an ambitious goal: capturing a major share of India’s e-commerce market, projected to hit $345 billion by 2030.

According to Kaustav Sengupta, director of insights at VisionNxt, an Indian government-funded initiative that uses AI to forecast fashion trends, such a model is likely to make good use of Reliance’s humongous customer data sets: more than 476 million subscribers for its Jio telecom brand, 300 million users for e-commerce platform JioMart, and 452 million subscribers for its news and entertainment portfolio, consisting of 63 channels, a streaming service, and digital news outlets.

“With these data points, Reliance wants to now sell fashion products, so all it needs is a system where it can feed all these data points,” Sengupta told Rest of World. He said the model would be able to predict best-selling products and suggest the right prices for them.

The original Shein app uses AI-driven models for intelligent warehousing and to spot customer trends before manufacturing a new product. It scales the manufacturing up or tweaks the designs based on the feedback. At any given time, the Shein website has a catalogue of more than 600,000 items. Its Indian iteration does not match up, according to reviews on the Google Play store. Several customer reviews for Reliance’s Shein app are critical of higher prices and reduced options. The app’s rating hovered at 2 out of 5 until February; in May, it climbed to 4.4, but reviews were still a mixed bag. 

As of April 25, Reliance Retail said only 12,000 products were live on Shein India, a stark contrast to the 600,000 items available on Shein’s global platforms. While Shein is reportedly set to debut on the London Stock Exchange this year, Ambani’s years-old promise to take Reliance Retail public remains unfulfilled.

Reliance Retail, which accounts for around 30% of the conglomerate’s overall business, is facing a slowdown in annual growth. Its sales rose just 7.9% in the fiscal year ending March 2025, down from 17.8% the previous year. Meanwhile, shares of rival Tata Group’s retail and fashion arm, Trent, have soared by 133%.

“Reliance would have looked at reviving that momentum and riding on it, while for Shein, adding India back on its portfolio of markets could be a plus point before its proposed public listing,” Devangshu Dutta, founder of Third Eyesight, a brand management consultancy that has worked with various global e-commerce brands including Ikea, told Rest of World.

A Reliance Retail official privy to information about its fast fashion expansion plans told Rest of World the partnership with Shein also hinges on global manufacturing ambitions as the Chinese company is trying to “source its products from other countries like India” to meet the “additional demand that is coming from newer markets.” Reliance Retail has tapped a network of small and midsize Indian manufacturers to locally source products, and its subsidiary Nextgen Fast Fashion Limited is leading the charge. “We need to first scale up our domestic manufacturing, before our partnership starts manufacturing for global markets. Let us see how that goes, first,” the official said, requesting anonymity as he is not authorized to share this information publicly. 

India’s Gen Z population is at 377 million and counting, and their spending power is set to surpass $2 trillion by 2035, according to a 2024 report by Boston Consulting Group. Every fast-fashion retailer wants to capture this market, but it “is very new even for Reliance,” Rimjim Deka, founder of Indian fast-fashion platform Littlebox, told Rest of World.

Deka said smaller brands like hers “just see [a trend] and implement it,” which could take a large conglomerate months to do, by which time the trend may have lost relevance.

Reliance’s previous attempts to attract young shoppers with clothing brands like Foundry and Yousta failed to find much success. Anandita Bhuyan, who works in trend forecasting and product creation for fast-fashion clients like H&M and Myntra, told Rest of World the company has struggled to effectively leverage consumer data and target India’s youth.

According to the Reliance Retail official, the company is confident that if “there are 10 existing brands, the 11th brand will also get picked up as long as there is value and there is fashion.”

“Shein already has a recall among the youth. It gives us yet another brand in our portfolio through which we can cater to the youth,” the official said.

Shein was built in China on the back of more than 5,400 micro manufacturers — a scattered and loosely organized network of small and midsize factories.

In January this year, on a visit to China, Deka met with manufacturers working for Shein and Temu. On the outskirts of Guangzhou, Deka saw factories set up in areas that appeared residential, with “women sitting inside houses” making clothes.

“The tech is built in a way that somebody sitting there is able to see that, okay, next 15 days or next one month, how much I should be making … that is the kind of integration they have done,” Deka said.

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Deka told Rest of World this model is easier to replicate at a smaller scale. “Me, coming from [the] supply chain industry, I understand that it is much easier for a brand like us because we are at a very smaller scale. We can still go to those people, we can still build it in a very unorganized way and then pull it off,” she said. Her company’s annual net revenue is 750 million Indian rupees ($8.6 million).

“[But] somebody like Reliance, they just cannot go haphazard here. … It has to be always organized,” Deka said.

Shein moved its headquarters to Singapore sometime between late 2021 and early  2022, a strategic departure to distance itself from its Chinese origins and facilitate hassle-free international expansion amid the U.S.-China trade war.

India is part of Shein’s wider strategy to diversify its supply chain — one that also includes a newly leased warehouse near Ho Chi Minh City in Vietnam, and efforts to establish alternative manufacturing hubs in Brazil and Turkey.

But in India, Reliance needs Shein as much as Shein needs Reliance for its global pivot. According to Bloomberg, Reliance Retail is focusing on creating leaner operations to weather a wider consumption slump in the Indian economy.

“It remains to be seen whether the Reliance-Shein combine can deliver on the brand’s promise with a wide range of products, fast and on-trend,” Dutta said. “In the years that Shein has been absent, the Indian market has evolved further, competition has intensified, and past goodwill is not enough to provide sales momentum.”

China Outside China

DJI drones are everywhere. The U.S. may still ban them

No U.S. agency has been assigned to review DJI’s security risks, which could trigger an automatic ban by year’s end.

A drone with green illumination is positioned against a blue grid background, featuring a target crosshair overlay aimed at the drone.
Rest of World
Rest of World
  • DJI’s fate in the U.S. depends on a security review yet to be scheduled.
  • The world’s largest drone maker is pouring resources into a lobbying and public outreach campaign.
  • The debate has split the drone industry, with supporters warning of public safety risks if DJI is banned.

Drones from Chinese giant DJI are deeply embedded in American life. With a potential ban looming, the company has until the end of the year to convince U.S. lawmakers it does not pose a national security threat, amid trade tensions between the two countries.

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The most immediate threat of a ban comes from a clause in the 2025 National Defense Authorization Act, a U.S. law that sets the annual military budget. Passed in late 2024, it requires DJI to clear a national security review or face an automatic ban by the end of 2025. No review has yet been scheduled, and the legislation does not specify which agency should carry it out. A de facto ban would also cover Autel, another popular Chinese drone brand.

“If no agency completes that evaluation within one year of enactment, DJI and other covered entities will be automatically added to the FCC’s Covered List,” Rep. Michael Guest, chairman of the Border Security and Enforcement Subcommittee, told Rest of World, referring to the Federal Communications Commission’s list of unauthorized equipment. 

“Restricting DJI is a justified and necessary action to protect U.S. security interests,” Guest said, confirming that no agency has been tasked to conduct a review. 

The U.S. legislation, which mandates a risk assessment of DJI’s drones, could automatically ban the technology “through no fault of its own,” a spokesperson for DJI told Rest of World

“We are actively engaging with members of Congress to encourage a fair and evidence-based evaluation process,” the spokesperson said.

The U.S. government has said its push to restrict DJI is rooted in fears that the company’s drones could collect sensitive data for China’s military or intelligence agencies. But given DJI’s edge in cost and capability over its rivals, a ban would be difficult to implement.

John Moore/Getty Images

“Among the downsides of a ban are the near-term impacts on a range of users and consumers, considering DJI’s comparative advantage relative to most competitors in price and performance,” Elsa Kania, an adjunct senior fellow at the Center for a New American Security, told Rest of World.  

DJI’s fate could serve as a bellwether for how the U.S. weighs the risks and benefits of allowing Chinese companies to operate in the country, given Beijing’s “capacity to control and influence its tech sector,” said Kania, whose research focuses on Chinese technologies. 

Chinese government influence and national security concerns were also behind a move to ban TikTok — which sent users flocking to another Chinese social media app, RedNote. While the TikTok ban is now unlikely, the fate of DJI could become another flash point in U.S.-China tensions. Earlier this month, Washington and Beijing agreed to a 90-day tariff truce, with the U.S. lowering most tariffs on Chinese goods from 145% to 30%, and China reducing its 125% tariff on U.S. imports to 10%. 

Restricting DJI is a justified and necessary action to protect U.S. security interests.

The Chinese foreign ministry said in January that Beijing would “take all necessary measures” against a potential ban on Chinese drones. A senior DJI executive sent a letter in March to U.S. officials, urging them to initiate the required review, saying “we welcome this scrutiny.”

The Bureau of Industry and Security, which is responsible for implementing U.S. export controls, did not respond to requests for comment on the status of a review for DJI.

Without a review, DJI would be barred from selling new products in the U.S., and restricted from updating existing ones because it would not be able to obtain FCC certifications for wireless transmitters that are an essential part of the drones, Rupprecht Law, a Florida-based firm that specializes in drone law, wrote in a note on the legislation.

For DJI, the stakes are immense. It said in 2021 that North America was its biggest market, but has not provided updated sales data in recent years. The global drone market will be worth $57.8 billion by 2030, according to Hamburg-based consultancy Drone Industry Insights. 

First developed in a college dorm room in Hong Kong in 2006 by founder Frank Wang, DJI commands about 70% of global drone sales. Its top-performing and relatively low-cost models are widely used by the police, firefighters, emergency responders, and professionals in science and media.

But along with its popularity came concerns. In 2020, a French cybersecurity firm reverse-engineered DJI’s Android app and found it collected user data and could install updates without user consent. A 2023 peer-reviewed study found DJI’s Wi-Fi could be hijacked, letting attackers seize control of drones with off-the-shelf gear. 

DJI has said it has implemented updates including a local data mode to prevent data transmission over the internet. It has also declared no government entity sits on its board, and that it has never received overseas data requests from Chinese authorities. 

There have been other efforts to limit Chinese drones in the U.S. Last year, the House passed the Countering CCP Drones Act, which sought to ban the sale and use of DJI and Autel drones, but it stalled in the Senate. Earlier this year, the U.S. Commerce Department announced it was considering new rules to restrict Chinese drones.

The concept of national security is becoming more expansive.

DJI isn’t the only Chinese firm to come under scrutiny. Besides TikTok, the U.S. has made efforts to bar BYD’s electric vehicles with high tariffs, and imposed sanctions on Huawei’s chips on national security grounds. 

“The concept of national security is becoming more expansive, and industries that were regarded previously as promising from a commercial perspective are now increasingly viewed through a security lens,” Kania said.

To counter these efforts, DJI has spent nearly $7 million lobbying lawmakers since 2019, when Congress first restricted the Pentagon and federal agencies from buying Chinese drones because of national security concerns. That year, its lobbying budget more than doubled to $1.4 million. It has since enlisted several powerful lobbying firms like Liberty Government Affairs, which also represents Chinese fast-fashion giant Shein in the U.S.  

It has also tried to win over its users, engaging with public safety agencies, educational institutions, and other drone users on platforms like Reddit, YouTube, and Instagram. It points to third-party security audits and compliance with Western cybersecurity protocols as evidence of its transparency.

The company also co-founded the Drone Advocacy Alliance, which organizes users to oppose country of origin-based restrictions. Members include U.S. drone firms Blue Nose Aerial Imaging and Dronelink, many of which partner with DJI or use DJI drones in their services. The group facilitated more than 60,000 messages to lawmakers opposing the Countering CCP Drones Act, a separate bill that calls for the ban of Chinese drones, according to Chris Fink, a board member of the Drone Advocacy Alliance. Many supporters emphasize the role of DJI drones in public safety, such as search and rescue. 

U.S. drone makers have formed their own coalition, the Partnership for Drone Competitiveness, backed by U.S. manufacturers including Skydio and Brinc. The group argues DJI receives unfair subsidies from the Chinese government, and that relying on foreign-made drones poses national security risks. Yet companies including Skydio source components from China.

The tariffs may well tilt the balance. DJI increased prices in response to U.S. tariffs on Chinese goods, and has said U.S. customs officials blocked some of its shipments at the border. 

Its new professional drone, the Mavic 4 Pro, has not yet been launched in the U.S., leaving some customers to consider purchasing it in Canada or Mexico.  

“Customers want the best technology at the best price,” Fink said. “That still often means DJI or other Chinese-made drones.”