A new exposé from YouTube channel Gothic Therapy, hosted by MasterOfTheTDS and Writing Raven, has exploded across gaming circles, pulling back the curtain on the origin of one of the most controversial narrative consultancies in the industry: Sweet Baby Inc. Long positioned as a boutique firm dedicated to uplifting marginalized voices through storytelling, the company now faces devastating allegations that its very foundation is a fabricated cover story—and that it may have government roots.
The video, ominously titled The End of The Sweet Baby Lie, goes far beyond the typical criticism of DEI influence in gaming. It claims to uncover a buried founder, falsified company records, and what could be deep ties to the Canadian government. If what’s alleged in the video is true, Sweet Baby Inc’s rise in the gaming industry was not organic—but orchestrated.
Full Transparency: Writing Raven of the Gothic Therapy YouTube channel writes for That Park Place on unrelated matters under the name Raven Redgrave
The Sweet Baby Myth Falls Apart
Sweet Baby Inc. claims it was founded in 2018 by Kim Belair, Dave Bedard, and Ariadne MacGillivray—three friends with a dream of reforming game narratives. The press-friendly origin story of Sweet Baby Inc. has been repeated in interviews, panels, and keynotes for years.
Sweet Baby Inc. credits for SSKTJL
But Gothic Therapy dug into Canadian government filings and discovered that the real story begins with someone else entirely.
A man named Terrance Jason Huberts.
According to incorporation records, Terrance Jason Huberts was listed on day one as a Vice President, Director, and Shareholder. His name appears as one of the actual founding members of the company in 2018, alongside Kim Belair and Ariadne MacGillivray. But there’s a twist: Huberts’ name was quietly scrubbed from the record a year later in a corporate correction. His shares were retroactively reassigned to Belair, effectively rewriting the past and removing him from history.
A list of games Sweet Baby Inc. worked on that includes Contraband
Bedard was only brought into the company in 2020 as COO—years after the company’s incorporation—yet he has frequently been referred to as a co-founder. This timeline simply doesn’t add up.
And that’s just the beginning.
The Montreal Condo and the Dead Shell Company
On May 21, 2018, from a single Montreal condo unit (1414 rue Chomedey, Apt 101), two companies were incorporated by Terrance Jason Huberts. One was a numbered company, 10792357 Canada Inc, which quietly dissolved in 2021. The other? Sweet Baby Inc.
Same man. Same condo. Same day. One was discarded. The other grew into a media darling—helping shape AAA games under the guise of narrative justice.
Kim Belair via BlackGirlGamers YouTube
Yet the man who started it all? Completely gone. No website mention. No interviews. No social presence. No credit.
Gothic Therapy calls it what it appears to be: erasure.
The Vanishing Man
The deeper Gothic Therapy dug into Terrance Jason Huberts, the stranger things became. There’s no LinkedIn, no public records, no explanation for why a co-founder would be wiped from existence. But then came a potential clue.
In the late 1980s, a man named Terry Huberts served as a Member of British Columbia’s Legislative Assembly and Minister of Parks. In his sparse interviews from that time, he publicly mentioned having a son—named Jason.
Kim Belair on X
That name match isn’t trivial. Neither is what came next.
Gothic Therapy uncovered that one of Terrance Jason Huberts’ companies listed a business address at 475 Elgin Street in Ottawa, while Terry Huberts, years later, operated a veterinary clinic at 475 Broadmead Village in Victoria—two entirely different cities, but the same sweet number: 475.
According to the channel, the statistical odds of these overlapping names, family connections, and address numbers aligning by pure coincidence is 1 in 100 million.
The Framework That Changes Everything
In 1989, as Minister of Parks, Terry Huberts authored a government policy framework that outlined how private contractors could be embedded within public systems—quietly, efficiently, and without public scrutiny.
Sweet Baby Inc. CEO Kim Belair via InclusionFX YouTube
If Terrence Jason Huberts is the same man—or the son of that man—then Gothic Therapy alleges Sweet Baby Inc. may have been structured from the beginning to operate similarly as an embedded narrative force within gaming companies. A consultancy with a mission not just to tell stories, but to control them.
“If this is the same man, then Sweet Baby Inc. wasn’t built to tell stories,” MasterOfTheTDS said in the video. “It was created by the Canadian government from day one, structured by an insider disguised as a consultancy used to control the narrative.”
The Government Response That Raises More Questions
Following the video’s release, Gothic Therapy sent a formal request to the British Columbia Legislative Assembly asking for Terry Huberts’ full legal name. The response?
They couldn’t confirm it.
Because candidates are not required to use their legal names on ballots or in parliamentary documents, the Assembly could neither confirm nor deny whether “Terry Huberts” was short for Terrance Jason Huberts.
In the words of Gothic Therapy: “The truth was never meant to be found. But we found it anyway.”
The Alias That Wasn’t Supposed to Be Found
Even more chilling, Gothic Therapy discovered that Sweet Baby Inc. registered a second business alias—Design Sweet Baby—on the exact same day as the original filing. It has no public use, no branding, and no clear purpose.
A screenshot from Sweet Baby Inc.’s website
The theory? It was a lifeboat identity—a backup plan in case the first brand faced collapse.
What is the True Origin of Sweet Baby Inc.?
If what Gothic Therapy revealed is accurate, Sweet Baby Inc. is not the grassroots, justice-driven narrative firm it claims to be. It’s a company with a falsified origin, a buried founder, and possible ties to Canadian government operations.
The erasure of Terrance Jason Huberts, the rewriting of company filings, the statistical overlap with a government official, the second secret alias—all of it paints a potential picture not of idealism, but of orchestration.
A screenshot from Sweet Baby Inc.’s website – SweetBabyInc.com
“People have speculated that Sweet Baby Inc might be receiving government funding,” MasterOfTheTDS said. “But if this connection is real, then the company wasn’t just funded by the Canadian government. It was built by a former government official from the very beginning. And when that truth threatened the image, they rewrote it.”
“Not because it didn’t matter,” Writing Raven added. “But because it mattered too much to let you see.”
Kim Belair via GDC YouTube
If gaming companies are still working with Sweet Baby Inc… they might want to ask who really founded this company? What’s the origin of Sweet Baby Inc.? And what exactly are you letting them write?
Do you believe this report on the origin of Sweet Baby Inc.? Sound off in the comments and let us know!
A canadian psyop, man just when you didn’t think they could get any worse.
Most evils come from the government. This goes double for the Canadian government.
This is just the continuation of the mind control beer from “Strange Brew”.
Canada has been firmly in the clutches of Chinese (and Russian) communist influencers for a long time. They knew they couldn’t easily get to America, so they got to our neighbors and did the work that way. Now we’re weakening, growing fat, lazy, and stupid because of it. At least we can all see Mexico for what it is — a haven for drug dealers and human traffickers — but it’s taken awhile for Canada to reveal itself as the tip of the spear for socialist reengineering.
The question now is, what are we going to do about it?
I am only surprised that those weirdos in Canadian government are capable of something like this. I thought that “Sweet Baby”, DEI and other agencies that destroys entertainment and fun are funded by Blackrock, Vanguard with large support of CIA to make people brainwashed sheep. They have some success in creating “liberal democrats” but there are more people with the brain of their own and I hope that sanity will prevail.
Don’t beat yourself over it, you caught on that it’s a psyop, you just miscalculated by whom.
And we can do nothing because Canadians are Braindead and decided to pick someone worse than trudou, Canada Will get a financial crisis very soon
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