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Rebecca Dykema helps brands break down ads to their creative core

Tech Power 2025 - Rebecca Dykema - SVP of Partnerships and Creative Transformation, CreativeX
Rebecca Dykema says AI "supercharged" how brands use data to understand what works creatively. (Rebecca Dykema)
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By:
Garett Sloane
May 19, 2025 06:00 PM

Featured Stories

Accounts in Review
TikTok hires Pereira O’Dell to manage global creative
Accounts in Review

The popular video platform hired Pereira O'Dell after a review that started last year.

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Ewan Larkin
TikTok hires Pereira O’Dell to manage global creative
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
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By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
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Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
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By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency

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